Akilah Institute for Women: Social Media Workshop

Akilah workshop

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After the ACE leadership training,  I had the opportunity to spend a day in Kigali.    I volunteered to do a Social Media and Professional Networking workshop for second year students at the Akilah Institute for Women.  The mission is to  empower young women in East Africa to transform their lives by equipping them with the skills, knowledge, and confidence to find meaningful employment and launch ventures in the fastest growing sectors of the economy.   The organization was founded by Elizabeth Dearborn Davis and Dave Hughes. I got an opportunity to do a workshop with second year students during their IT class.   Since students who participate in Akilah’s Leadership Program are required to do a social change project and participants are on a professional career path,   I did a workshop about using social media to support social change projects and how to use it as a professional networking tool.

I worked with 39 young women between the ages of 18-30.   Everyone was using Facebook.   There were a handful who were using  LinkedIn and Twitter as professional networking tools.  One Student, Giselle, has used Razoo to help raise her travel funds to a conference in the United States.

One of the messages I wanted to share with this group of young women was that women can do technology – and that they can use social media to help them with their social change projects.   I shared my story and my experience in doing some online blog mentoring project with young women in Nigeria through my colleague Ore Somolu.    I focused on showing them Twitter because there were so many examples of women leaders here in Rwanda and other countries in Africa  using it for networking and professional development.

We spent most of our time looking at the importance of setting up a professional profile on Twitter.  I had them view other profiles and share what struck them.

They were very excited to see the Minister of Health in Rwanda on Twitter.   They remarked about her the professional appearance.

I shared Ory Okolloh’s Twitter profile and shared some of her background as a co-founder of Ushahidi and now working for Google.   What they found inspiring was that a women can balance being a mother with a career in technology.

Next, I  had them write out their 160 character description for their Twitter profile or what I called a “Twitter Elevator Speech.”  I also had them practice it verbally in pairs and then in front of the whole group.  We were able to briefly share what Twitter looks like online.    I asked participants to share what they learned and most shared that they had never considered tools like Facebook as ways to help them with their social change projects or professional networking.     If I were teaching this a full course,  the next session would focus more on privacy and security basics.

All in all, I had a lovely day at the Akilah Institute.

 


Social Media, Networking, and African Women’s Leadership Training in Rwanda

For the past ten days, I’ve been in Rwanda, Africa.  I was honored to be a trainer as part of the launch of the ACE Leaders Project, a program developed by the Institute of International Education Sub-Saharan Regional Office and supported by the Packard Foundation.   The project is under the visionary leadership of Cheryl Francisconi who is the director of IIE’s office in Addis Ababa in Ethiopia and has vast expertise in developing, designing, and implementing transformative leadership programs for several decades.

The project mobilizes leading women’s organizations and key stakeholders in four countries in Africa – Rwanda, Kenya, Ethiopia, and Uganda to develop and launch a Women’s Leadership program and network.    The organizations have extensive experience delivering leadership programs, especially for young women and experience advocating for women’s issues, including reproductive health.   The group will working together over the next three years, meeting regularly face-to-face in the different countries as well as work together online.

In addition to working with Cheryl,   I was also honored to work with master trainer  Kalyani Menon-Sen, an International expert in Women’s Rights and Gender Equity.   My role was to deliver components of the Networked NGO curriculum – sessions on network mapping, challenges assumptions about networked ways of working,  as well as training on how to use the online collaboration platform for their together moving forward.   My sessions were integrated into the various leadership, visioning process for women’s rights,  curriculum development, and evaluation methods modules throughout the week as networked and social media skills were not the main focus.

The design for this project was very different than my accustomed way of  designing and delivering the Networked NGO trainings and social media skills.   My experience so far has been to develop curriculum – mostly focused on technology that is adapted in different countries by local organizations.   This design was a participatory process and was intended to provide an opportunity for deep reflective process.   I have read a lot about these methods, but you cannot really under it until you experience it.   Needless to say, I learned a lot!

Most of the training days took place in rural Rwanda on Lake Muhazi – which was a beautiful place.   Internet connectivity in this very rural area was a challenge – which is why the last few days of the training sessions were held in Kigali so participants could get some hands-on practice.

I modeled a lot of different methods for doing “digital documentation” using a digital camera, a flip camera, PPT, and word documents – that could be loaded on a USB stick for participants to take away with them as well as a private wiki once we had Internet access.     This was a incredible opportunity to focus on the documentation side – without feeling rushed to get everything online.

Here’s a few facilitation techniques that I learned from documenting the session.

Cheryl lead two “transfer-in” exercises that are essential for a group to get to know each other and build trust.     We gathered in a circle and were asked to pick an object from nature that Cheryl had collected from Lake Muhazi.   We were asked to reflect on how the objective represents Women’s Leadership and to find a partner to discuss our observations and get to know each other.

I had an opportunity to meet Ms Kathambi Kinoti from the Young Women’s Leadership Institute in Kenya.   She selected an orange flower from the “nadiflame” tree because to her women who are leaders stand out miles away – just like the orange flowers on this tree.    She shared examples of women leaders in Kenya.      When we came back to the circle, we had to introduce each other and the other person’s object.

The second exercise was done in small groups and a report the whole group answering the questions, “What are your hopes and fears for the program?”   I learned later from Cheryl that she has conducted this exercise for many leadership programs throughout Africa and had learned it from her mentor, Birgitt Williams, who is an international expert in holistic leadership and design of participatory programs.

 

Kalyani lead a session on visioning social transformation for gender equality and women’s rights.    The exercise is called  “The world we want to see”  and is 3-step exercise where participants use pictures, not words in order to push people to think in concrete terms rather than fall back on vague generalisations and familiar jargon.    The exercise started with having each organization draw a circle and pictures inside of the circle that represented problems and challenges or major barriers to gender equity in their country.    The drawings were placed on the walls and participants got to view them.

The next step was for participants to draw another circle  draw another big circle with pictures representing how the world might change for the positive.  The two worlds were placed side-by-side and participants were asked to draw arrows and label the interventions.  Participants debriefed by walking around.     Kalyani lead a session in plenary, making observations on the representations and the key point that organizations working on these issues need to be connected — working in a way that I would describe how networked nonprofits work.

Fish Bowl Exericse

Kalyani also facilitated a participatory curriculum development process using different techniques.  The photo above shows the “Fish Bowl” technique.   I’ve only observed fish bowls in larger sessions, but this was done for a small group of approximately 20.     A table of four people were seated at the table and given the task to brainstorm different concepts for the curriculum.    The rest of the group observed, but if they wanted to participate could tap the shoulder of anyone seated and join the table.

Network assessment  

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I facilitated a session that introduced networks, networking, and the Networked NGO. I facilitated a mini-world cafe session where participants reacted to different statements about the use of social media and networked approaches – that was about challenging assumptions. For many reasons, social media is not at the core for many of these NGOS – and it was important to discuss.

Field Trips and Real World Experience

 

The training also incorporated “Field Trips” visits to bring the “real world” into the learning.    We visited the Genocide Memorial (I’ve written a post about this for tomorrow) and visited with Women Leaders in the Rwanda Parliament.   Rwanda leads the world with the highest percentage of women in high level positions.   Much as been written about the impact of more women in Parliament.   Participants had an opportunity to ask questions and hear directly from Women in the Rwanda Parliament.     The meeting and visit to the Genocide Memorial was used as a starting point for a reflective discussion about women’s leadership.

I came away from this training having learned an enormous amount about new ways of delivering training, the African context for using social media and networked approaches, and of course, connecting with some amazing women leaders and their ngos in the region.

 

Need Answers: LinkedIn Has Them

 

Note from Beth: I’m just finishing up an intensive training here in Rwanda.   I was out in a rural area where Internet connectivity was a huge challenge, so was not able to blog,   But now that I’m back in Kigali with a good Internet connection, expect to hear more about my experience teaching social media and the Networked NGO.     Right before I left for this trip, Geri Stengel, shared a guest post about nonprofits and use of LinkedIn that was of interest to many folks.   So, when Geri offered up this second post about nonprofits and LinkedIn, I couldn’t resist.

 

Need Answers:  LinkedIn Has Them – guest post by Geri Stengel

LinkedIn groups are an interesting way of taking the pulse of a specific community on a topic and collecting feedback on challenges you face. It’s also a way of becoming a thought-leader, by answering the questions of others. Yet, it is not one of the top five reasons nonprofits use social media.

As an example, here’s a philosophical question for you, one that needs practical answers: To what extent can you engage with unethical partners without becoming tainted yourself? Or, as posed on the Chronicle of Philanthropy LinkedIn Group:

Can philanthropy ever be evil? Do nonprofits have an obligation to consider morality of the sources of their funding? Has anyone ever confronted this issue?

Much of the “good” done throughout history has been financed by what one could call “repentant sinners,” such as Carnegie with his libraries, funded by the exploitation of labor in the days of the robber barons.

Some might put the new David Koch theater at Lincoln Center in that category as well yet how are libraries and other social needs to be funded if we turn down money from “tainted” sources?

Komen for the Cure is a perfect example of this conundrum. At one point, it entered a partnership with KFC, whose menu is viewed by many as contributing to many health problems and thus is a bizarre partner for Komen, which is dedicated to women’s health. But a lot of money was raised for women’s health.

In the LinkedIn discussion, Suzanne McDonald gives the example of Coca Cola, which is funding AIDS prevention in Africa but being sued in India for contaminating groundwater. Is the work in Africa worth the lives of those in India?

But, in Marshall McNott’s opinion, we are all flawed in some way and nonprofits would be defunct if donors had to pass an ethical/moral litmus test.

How should a nonprofit weigh the source of funds against the importance of its own mission?

Our choices and our voices matter.

Which is why LinkedIn discussions are important. You get a variety of opinions, options to weigh, and ways to proceed (policy about funders anyone?)  as well as being able to show who you are by voicing your own opinion.

What would you answer to the question posed above? What is your organization’s policy about the source of funding?

If you liked this article, you may also like:

 

Geri Stengel is founder and president of Ventureneer.com, which connects nonprofit execs, social entrepreneurs, and socially responsible small business owners with the knowledge they need to make the world a better place and to thrive as sustainable organizations. Her blog, Vistas provides insights, strategies, techniques, and solutions that help values-driven businesses realize their social-change missions.

 

 

Are You Being Left Behind as Technology Ushers In a Whole New Approach to Philanthropy? #CoFLA

Note From Beth: Just before I left for Rwanda, I caught some interesting discussion threads about organizational adoption of networked ways of working on Twitter coming from the #COFLA hashtag as a result of the Council on Foundations gathering in Los Angeles.   I discovered that it was Larry Eason from DotOrgPower and his colleague, Shelley Wenk, offered to write this summary of the discussion as a guest post.

When I landed,  I was able to get the guest post from Shelley via email and publish it because Rwanda has one of the better Internet connectivity infrastructures for the countries here in Africa, although it is like what I’m used in the US.    It made reflect on the different challenges – access vs culture — why should the cultural barriers be just as difficult?   Here’s a summary of the discussion.

 

Are You Being Left Behind as Technology Ushers In a Whole New Approach to Philanthropy? #CoFLA Guest Post by Shelley Wenk

How do foundations address power, technology, and audience differently in the 21st century? That was the topic floated in the fishbowl during the ”Post-Modern Communication for 21st Century Foundations” panel organized and facilitated by Barbara Osborn @libertyhill at the Council on Foundations Annual Conference in Los Angeles. Panelists from Packard, Knight, Case, ZeroDivide, and MacArthur Foundations, DotOrgPower, and audience participants agreed that foundations must adapt now in order to remain strong, effective change-makers.

You Are Not In Control

Foundations have generally been cautious about leveraging the power of online community. But when asked about the risk of losing control of the message, Case’s Allie Burns @allieb37 declared, “You’ve already lost control.” What’s important now is to participate in and benefit from the conversation. Andy Sherry @andysherry said the Knight Foundation is fostering development of tools to get communities informed and engaged, and being transformed by that engagement as people use the tools to discover and talk about what the Foundation is doing.

Leadership that Values the Role of Technology is Key to Success

In The Networked Nonprofit Beth Kanter @kanter and Allison Fine @afine write, “the oxygen needed for [social media initiatives] to thrive – authentic conversation – requires leadership’s attention and appreciation to exist.” Panelists agreed that organizations seeing the biggest returns on social media have leadership that recognizes the value of technology in communications, and stressed that leaders don’t need to understand the details of specific technologies. (“Social media isn’t about technology, it’s about people, relationships, and
community!” via @allieb37)

How do we help leadership understand the value of engaging in social communications?

Jen Humke @macfound suggested that the sector needs a research agenda beyond surveys and case studies. @andysherry and Larry Eason @easonlw from
DotOrgPower pointed to the use of real-time online data visualization by political campaigns and issue organizations. These techniques could be used to
measure the impact of foundation communications.

Transparency and the Power of Public Failure

@NWAFound responded to an unfavorable performance evaluation with transparency. The result was empowering. “Going public with bad news has given us a
huge amount of confidence,” reported Sylvia Burgos. When Case realized their PlayPumps project was in trouble, Jean Case blogged about the scary
prospect that things might not work out. Having no idea what to expect, they were overwhelmed by offers of support, a dialogue began, and they could
monitor and participate in the conversation.

Networks are an Opportunity to Expand Resources and Impact

Panelists viewed social networks as an opportunity rather than a threat, e.g.:

· Attracting the best grantees and partners

· Leveraging communications as an agent of change

· Crowd-sourcing ideas

· Collaborating with stakeholders

· Democratizing philanthropy

· Expanding the reach of grantees’ successes by sharing information

· Expanding your own impact by sharing what you’re learning from grantees and from your own social media experiments

· Increasing transparency, efficiency, and engagement

Other examples:

· Knight hopes to turn the Knight News Challenge platform over to the community, and simply fund the ideas the community selects.

· When the MacArthur Foundation selected finalists for its Digital Media & Learning Competition, because their proposal process is both public and collaborative between prospective grantees, there was an established network of people who were already working together and would be part of the community and the work even if they weren’t funded.

Democratize Internal and External Communications

People agreed, as @kanter & @afine suggest, “With or without the knowledge or approval of organizational leaders, social behavior is beginning to happen” and that “Everyone in the organization – not just one department – is engaged in these conversations.” Laura Efurd @lefurd and Jen Humke emphasized the need to train program officers and other staff to become communicators, and to bring ideas to the comms team. @kdreich pointed to Packard’s success with Yammer as a tool for democratizing and documenting internal conversation. @allieb37: “It’s important, now more than ever, to make sure that everybody on the team knows the importance of social media and is trained on how to communicate effectively.”

It was a 90-minute start to a much longer conversation. And the fishbowl format felt very much like an online conversation. People could follow along, and also jump in when they had something to contribute. The discussion went to unexpected places, quickly, and connections were made that never would have happened in a traditional-style panel. That’s the power of a networked conversation.

Further Discussion:

ReCoding Good
Stanford PACS’ monthly charrette on questions
of technology, philanthropy and civil society.

The Case Foundation Be Fearless Campaign
A conversation about how informed risk taking leads to quicker results and deeper impact
for organizations.

Shelley Wenk works for DotOrgPower

Attention Data Nerds: Nonprofits Miss Out on the Power of LinkedIn: Learn How to Tap It

Note from Beth: By the time you are reading, I’ll probably have been on a jet plane for far longer than I want to be and maybe have landed in Rwanda.   Once I recover from the journey, expect read reports about the Networked NGO in Rwanda and use of social media to support Women’s Rights organizations.   If you’re motivated to go deeper on LinkedIn after reading this summary,  you will want to check out my curated list of nonprofit and LinkedIn resources here.
Nonprofits Miss Out on the Power of LinkedIn: Learn How to Tap It – Guest Post by Geri Stengel

 

Whether connected or cold calling, you can build long-term, valuable relationships using LinkedIn. Find out how easy it is.

LinkedIn isn’t some stodgy place where people post their resumes. It’s a no- to low-cost database that is a rich source of information about potential major donors, board members, employees, and strategic allies.

Yet few nonprofits recognize LinkedIn’s potential as a research database or a means of getting introductions, according to Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing, research undertaken by Ventureneer and Message Medium.  Nonprofits use LinkedIn less and they view it as  less effective than small businesses and, frankly, small businesses aren’t catching the wave as they should. Only the digitally literate power-users are beginning to “get it.” They’ve put in the time to learn LinkedIn to learn how to use it and reap the benefits.

LinkedIn has 150 million affluent, influential members. They work in technology (15%), finance (12%), and 11% are entrepreneurs, according to Amodiovalerio Verde, a new media and technologies consultant. LinkedIn members are there to find people and to be found. If their passion overlaps with your nonprofit’s mission, they will welcome the opportunity to connect.

LinkedIn lets you search for the people who are passionate about your cause.  It’s as easy to use as filling out a form. You can search for those passionate about your cause, within your geographic area,  and have skills or values that are a fit for your nonprofit.

LinkedIn is a great place to find people you want to know. Sometimes you’ll want to get an introduction through a common connection but as John Brothers, Cuidiu Consulting, says, cold calls work, too. Sometimes it is better to go in cold. His firm specializes in helping nonprofits build capacity; frequently, fundraising is part of the services his firm provides.

For Brothers, success means building long-term relationships with funders. Before he makes an ask, he knows that the nonprofit he represents is a really good fit for the funder. He knows this because he meets with funders and gets to know them over a period of time.

Brothers has a checklist when taking off on a business trip and part of it is to search LinkedIn to find funders he’s always wanted to know. He feels awkward about asking his connections for intros to funders. People covet their relationships with funders so he opts for a different approach: a paid LinkedIn plan.

The benefits of paying include access to more people — not just those who are within a few degrees of separation — additional search filters, seeing the full profile of everyone and, of course, the ability to connect with people directly through InMail.

Brothers writes a note to the prospect. In it, he points out the common passion for a cause he and the funder share. He suggests breakfast or coffee to get to know each other better. Brothers rarely gets turned down.

But Brothers uses LinkedIn to guide more than cold calls on prospective funders. He’s on the board of several nonprofits that host galas.  Auction items are often needed for these events. When he wants free tickets to a show, sporting event or a cruise, he uses his LinkedIn connections to get that all important introduction.

Don’t think of LinkedIn as a technology, even though it is. Think of LinkedIn as an onramp to building relationships with people who can become funders, board members, employees or strategic allies.

The online marketing survey gathered extensive data and benchmarks about how small businesses and nonprofits use online marketing and whether they are seeing results. For the executive summary, visit Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing.


Geri Stengel is founder and president of Ventureneer.com, which connects nonprofit execs, social entrepreneurs, and socially responsible small business owners with the knowledge they need to make the world a better place and to thrive as sustainable organizations. Her blog, Vistas provides insights, strategies, techniques, and solutions that help values-driven businesses realize their social-change missions.