It’s really important to fill out the information in your Twitter profile especially the “Bio” field where you sum up in a few words who you are and make it sound interesting. It’s like an elevator speech. It grabs attention and says a lot in a few words. It should leave your audience wanting more, while answering the essential questions about your organization. A great place to start your elevator speech is to adapt your marketing boilerplate.
Here’s some questions to help you craft that brief sentence for your Twitter profile.
1. Why should someone care about your? When possible, leverage an emotional connection.
2. Be distinctive. For example were you the first or only one to do something? Perhaps you are the largest or oldest. These distinctives help set you apart and provide credibility.
3. Don’t forget the basics. Who does your organization/endeavor benefit? How does your organization benefit someone?
4. Finish with an ‘ask’ to follow.
It may take you some time to boil it down to just a few words and you may not be able to get all those concepts in the bio line.
Here’s a template to get you started.
[YOUR ORG NAME] helps [TWITTER FOLLOWERS] to [BENEFIT/VALUE YOU
DELIVER ON TWITTER FEED].
Some tips from this resource, How To Write a Good Twitter Bio
Here’s a few good examples of Twitter Elevator pitches.
What’s your Twitter elevator pitch?