May, 2010 | Beth's Blog

Archive for May, 2010

Actionable Listening: Learning from Watching Other Nonprofits

Actionable listening on social media channels means transforming a “river of noise” into insights that are actionable.   That is, you gain insight, can make a decision, or do something.   Listening can help your organization craft conversation starters, figure out how to best start engaging,  identify social content that you can incorporate into your content strategy, identify potential brand ambassadors,  or address a potential crisis early in the game.… Read More

What’s the ROI of Online Voting and Fundraising Contests?

Source:  Extreme Foods

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we  pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests?  … Read More

Minnesota Open Idea: Crowdsourcing Contest For Social Change Done Right

The Minnesota Open Idea is an example of an online social good contest that works.  It combines expert judging with popular vote, online strategy with good old fashion off line organizing, links objectives to a theory of change, and incorporates a fun and engaging way for people to learn about and take action on a timely community problem.  … Read More

9 Ways Nonprofits Can Excel Using Social Media

I was honored to be the keynote speaker for the Bay Area Microsoft/TechSoup Global  Connection Day on Monday.   This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote.… Read More

Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?

Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys.

This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner in the first and second America’s Giving Challenges, is using social media effectively.… Read More