Archive for December, 2010

My New Year’s Resolution: Balancing Solitude and Connectedness

One of my New Year’s resolutions is to reduce distractions.  It’s about curating your network but allowing time for strategic serendipity.    I’ll be writing about that topic in the weeks and months to come.

I’ve discovered some wonderful discussion threads about one of my favorite topics:  Information Overload and Strategies for Coping.  As George Siemens points out the issue of information overload is not new.   His definition of the problem is that it gets in the way of sustained mindfulness in order to get something meaningful done.    What is the solution?  Is it human (habits and skills) or machine (technology/software) or a combination of both?

Technology Approaches

RSS readers worked for us in the early phases of social media, but as more people are connected through social networks and sharing and publishing information,  there is more and more information out there.  Our simple methods for curation may no longer be effective.  There are also new and more sophisticated tools that we can add to our toolbox to deal with the resulting information overload.

Robert Scoble outlines different categories of filtering tools that can help you swim through the ocean of noise to find the good stuff.   Robin Good has a more comprehensive taxonomy of these tools.

Paginator: These tools organize your social sources and streams into neat and organized pages.   Tools:  Flipboard, Paper.li, and Instapaper.

Algorithmic: These tools find sources and people to follow or of interest based on your past choices and use a mathematical formula.  Examples:  My6Sense and Genieo.

Filtering: These tools let you filter and sift through social streams based on keyword searches and allow your sort based on different criteria.  Examples:  DataSift and Research.ly

Curation: These are curated sources by communities and networks of people.  Examples include: Pearltrees, Curated.by, and Storify

Aggregation: These tools aggregate sources/content on a central site.   Examples include:  Techmeme, Google News, and Huffington Post.

Human Approaches:  Skills and Habits Are Key

My personal feeling is that tools can help, but you need to develop the right habits and skills or else the tools might create more information overload.   Scott Berkun suggests  that good information coping habits are a must and that tools like Rescue Time are useful because they inform you about your habits so you can improve them.    What exactly are those skills and habits?

Mindful Choices: Be very selective about your content and the people you follow.    Design your system to achieve your goals – whether they are scanning or to produce a specific product.  Remember, you don’t have to read every word.

Time Box: Setting time limits is important, especially for scanning time.    Time boxing – putting tasks or activities into discrete time chunks can help minimize unproductive “bouncing.”  This is important if connectedness is giving ADDolas (“Add oh look there’s a squirrel!).  So, time box your social network time into short discrete chunks and also allow enough time for projects that require deeper concentration and immersion.  It is a balancing act in your calendar and to do list.

People Filters: You don’t know need to know everything or be an expert on everything.   Identify those people are immersed in a topic or subject matter area and follow them.   That way you don’t have to wade through so much useless information to get to the good stuff, unless it is your job.     We work in nonprofits and time is our most valuable asset.   While Robert Scoble can spend the day scanning the new technology landscape, most of us who work in nonprofits can’t do that.   So, why not just follow Scoble or other experts and  use that saved time on a mission-driven task?  Harold Jarche breaks this down further in his post about Networked Learning.

Slow Down: If you are not leaving time to process information because you’re onto the next link or click, then slow down.   Pick something to focus on and go deep.   It’s better to get it right than go too fast.

Take Breaks: There’s nothing like shutting off the damn computer or mobile phone and going for a walk.   Okay, even if you don’t shut down and walk around your desk or leave your mobile phone in another room.    Another strategy is to take a technology break for a couple of days.  It really helps.  And when you come back, don’t forget that the delete button can your best friend.    This is especially true for non-mission critical items.

Alain De Botton says it better:

The need to diet, which we know so well in relation to food, and which runs so contrary to our natural impulses, should be brought to bear on what we now have to relearn in relation to knowledge, people, and ideas. Our minds, no less than our bodies, require periods of fasting.

Balancing Connectedness With Solitude

This is brief talk by Ben Fullterton talks about Finding Balance: Designing for Solitude is not a technophobe’s rant against social media and digital technology.   It’s a thoughtful reflection from a designer about how our current “always-on” state impacts our behavior.   One issue is that finding solitude – the ability to switch off and contemplate – is becoming more difficult.

How do you balance connectedness with solitude?  What combination of software tools or habits do you use to achieve that balance?

Update: Seth Godin has published a terrific post “Lost in a Digital World”  suggests the villain is not distraction, but procrastination.  “The danger is not distraction, the danger is the ability to hide.”  He asks what happens to your productivity when your turn off the digital world?   I’m finding that I’m a lot more productive, what about you?

Social Media Measurement Roundup

Photo by M. Schenekenberg

The  Zoetica Salon is a free online space for informal peer learning about nonprofits and social media.    It is a place to share resources and ask and answer questions.   We also identify a monthly theme to discuss in more in depth.    We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon.

This month’s theme was measurement – here’s a summary of the month’s learnings:

Measurement Approaches

We launched with a post that shared a copy of KDPaine’s Measurement Checklist that takes you through the A to Z of setting up a thoughtful and robust measurement approach.    Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy.

Measurement Challenges

Folks from larger organizations identified one challenge with the first step, which is get sign off and buy in on what to measure.    As one participant points out,  “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.”

Deb Levine from ISIS shared, “Many organizations in public health area are still relying on process measures (how many visitors, how many links in, how many friends, etc.).  I believe this is because it is so difficult to measure behavior change. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching.  Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said…. ”

Small Proof of Pilots With Measurement Component

Participants pointed to the importance of small pilots.  Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. “I can’t prove value unless you let me try.” “We won’t let you try unless you can prove value.”

Data Analysis

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? There’s a goldmine of insights shared on this thread that will be useful to everyone!   Enjoy!

How do you analyze your social media data? This conversation explored common pitfalls to analysis approaches and how to avoid them.   Many nonprofit social media managers shared tips and advice.

Metrics

When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? This conversation was sparked by this post from Richard Becker that shares the numbers from the Pepsi Refresh Contest.   Numbers are the first tangible indicators, but documenting and seeing the actual change depends on how well equipped and capable those who won the popular vote and the money are to achieve those social change outcomes.  While difficult to link cause/effect, it will be interesting to see what the long term impact is.

How important are outside social reviews of your cause and its efforts to measure and improve? This conversation starter was about measuring the impact third party reviewers.  In the commercial sector, Yelp serves as a third party review mechanism for restaurants, hotels, etc.   In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Many feel the same as Craig Newmark.  Do you?  Respond here.

How do you measure the your organization’s influence in social channels? This conversation was started by
blog posts from Geoff Livingston and Valeria Maltoni about one popular influence measuring tool.

What’s your “sexy” social media metric? Google Analytics Evangelist and Blogger, Avanish Kaushik coined that phrase to describe a metric that helps you learn and improve what you’re doing and leads to greater impact.     That’s why the sexy metric for social media is engagement which can lead to more impact.    Frank Barry wonders why many nonprofits measure the wrong things and suggests these three metrics to track.

Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Here’s a quick list of benchmark studies of nonprofits and social media:  NTEN/Common Knowledge Social Network Benchmark Report , NTEN – E-Nonprofit Benchmark StudyPostRank Nonprofit Blogs Benchmarking and Digital IQ Public Sector Benchmark. And, in addition to these nonprofit and public sector benchmark reports, another approach is get a small group of your colleagues from similar organizations and benchmark each other by sharing data.

Tools

KD Paine’s checklist, step 2, is to select a listening/monitoring tool, an important step in the measuremet process.   As Kami Huyse points out,  paid tools can be expensive, particularly for small nonprofits.   She discovered a new free Beta tool called G’lerts (at http://glerts.com/) from Shonali Burke.   This tool allows you to shared today, that allows you to put all of your Google Alert feeds (which many of use get by email) into a dashboard. The dashboard shows rough sentiment analysis, # of mentions and links.

Interview

Dan Michel from Feeding America shared how his team measures and tracks their social media and links to key performance indicators.   Here’s the summary and it is filled with useful tips and practice.

Q/A
Wayside House for some beginner tools for automating a micro content strategy.   The answer is here.

Hildy Gottlieb asks for advice about what to do about those pesky community pages on Facebook.  Many answers here.

Some Great Links Shared

Lots of discussion and questions about Facebook Places inspired this guest post by Ivan Boothe and this short and sweet and very useful tip sheet on what nonprofits need to know about Facebook Places

A terrific resource on ROI and Social Media shared by Kami Huyse – Oliver Blanchard’s Social Media and ROI for Associations.

JD Lasica shares an awesome list of social media measurement tools, many of them free or low cost.

Holly Ross, NTEN,  Four Lessons Learned About Social Media in 2010

Come join us in the Zoetica Salon. We’ll have a new theme for January and lots of tips, resources, and discussion about nonprofits and social media!

Happy New Year!

A Reflection on Networked Professional Learning

Black-Crowned Night Heron

Many years ago before digital cameras and children, my husband and I used to spend many hours combining two past times: birding and photography.   Over the holidays, we picked out some of the  best to scan.      Looking at these photos reminds me of how much focused attention we gave to setting up the shot,  shooting during the best time for light, debating the rule of thirds, taking photos at different angles, f-stops, and timings, etc.      There was a slowness to it that we don’t have with digital photography (perhaps because the slide film was expensive and we didn’t want to waste money).

Over the holidays,  I took an all too brief  social media break to spent time with family.   It gave me some reflection time away from the daily fast-paced, always moving forward world of social media.

This morning I came across a Tweet from Debra Askanase who writes the Community Organizer Blog which lead to a conversation on SocialButterfly’s blog “Name Two Blogs That Get You Thinking.”     I’ve been giving some mindful attention to my system for capturing and sharing professional learning online, using social media – and blog reading habits are definitely a part of that system.   Debra posed a very good question frame question about how to pick blogs to follow:   Does the blog offer consistent insight and education about an area I want to learn about?

This made reflect on my professional learning system captured in the MindMap below:

My system supports my learning goals:  One path results in a product and the other is a process.      Product-driven learning usually has a predefined  specific topic that I need to research with the end goal of creating a presentation, training materials,  or writing an article, report, book chapter or book.

The product-driven learning is mindful, mostly linear, and focused.   I use knowledge trees, outlines, and focused thinking to identify what I need to learn and questions I need to ask.  I identify the key SME experts and immerse myself in their thinking.  (Since I’m working on an array of subjects over the past five years, I have a lot of them in my RSS reader and Twitter lists or I find them via keyword scans.)   Key skills and tools may include search on Google, social media channels, and bookmarks.

Process-driven learning is about  seeing  patterns and the identification of these patterns may or may not lead to a formal learning product, although I may blog about it.   This is the listening and scanning for patterns that I do through a  listening post (blog feeds and keyword searches) and daily email subscriptions.     This process is full of  serendipity – not pure randomness, but orchestrated.

Personally, I need both kinds of learning and the challenge is balancing it.  Too much serendipity and I don’t feel like I accomplish anything.  If I don’t have a good system,  I ended up with information overload.  Too much product-driven learning, and I don’t discover new ideas and end up in a rut.

Getting back to Social Butterfly’s question what about  bloggers that make you think.    It was hard for me to answer because I keep a folder in my reader of must read blogs called “Circle of the Wise” a trick I learned over four years ago from Vicky Davis whose blog always make me think.    The feeds in my “Circle of Wise” is always changing.   I discover and rediscover bloggers who make me think and add them to my “Circle of the Wise.”  I allow no more than dozen and if I find someone new,  I remove one.   (I don’t unsubscribe, just remove from the folder which sits at the top of my reader and gets my attention).   My goal is to do better real time news curation.

  • Aliza Sherman is not only is she a superb writer, but she obviously reads widely and links to a wide number of sources.   She recently wrote a post about how much time it takes to do social media based on some thinking from a post I wrote in 2008.    Her blog posts certainly get me to think!
  • Stephan Downes writes a blog and daily newsletter of links with some pithy, thoughtful commentary on them.    Here’s a post about social networks that not only is a topic of interest, but also illustrates this idea of networked professional learning.

What is your system for professional learning?  What role does social media play in it?

Happy Holidays!

Wishing everyone a happy holiday! We’re off to visit the snow for a few days! I have a series of wonderful guest posts planned for new week, but may be popping in with a few of my own!

10 Nonprofit Books from 2010

During 2010,  I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas.  Many authors generously sent me review copies .     I also have a small pile of books sitting on my desk that I wanted to blog about.   So, to close out the year,  I thought I’d share this list of books with you, especially if Santa gave you an Amazon gift card.

1.   Technology at the Margins:  How IT Meets The Needs of Emerging Markets by Salesh Chutani, Jessica Rothenberg AAlami, and Akhtar Badshah.

I read the manuscript over the summer so I could blurb this book.   The book looks at how ICT can help solve global poverty issues in a range of fields, including disaster relief, health education, micro finance, and education.    It is filled with great examples and stories from around the world.    The book is well-researched and offers frameworks for thinking about how to link technology to a theory of change.   More about the book here.   The authors were kind enough to give me a copy to give away on this blog, so if you leave a comment you could be the lucky winner of a book!

Digital Activism was one of several books I gave to my friends at iHub in Nairobi.

2. Digital Activism Decoded:  The New Mechanics of Change,  Mary Joyce, Editor

Digital activism is defined by the  Meta-Activism Project as “the practice of using digital technology for political and social change.” Mary Joyce is one of the thought leaders in the field.  She is the founder and executive director of the Meta-Activism Project.   I first met Mary in 2005 through my connection with the Global Voices community and can say that Mary is among the most knowledgeable and experienced digital activists in the world.   I’m honored to be working with her on a training project that I’ll share more about in 2011.   The book is available on Amazon or as a free download.

3.   Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich

Nedra Kline Weinreich is a social marketing whiz kid.  I’ve been a fan her work since 2006.   Her book is fantastic workbook that will lead you through six fail-proof steps to social marketing success.  I love the checklists,  her thoughts about the impact of social media and behavior change, and the DIY market research techniques.   We were lucky enough to have Nedra stop by the Zoetica Salon and share some thoughts about how to measure social media outcomes.  The book is available on Amazon.

4.   The Wild Woman’s Guide to Fundraising by Mazarine Treyz

I met Mazarine Treyz 3 years ago in Portland, Oregon when I facilitated a one-day social media and nonprofit workshop for the Meyer Memorial Trust.   She’s been a regular commenter on this blog.     Her book is perfect for small nonprofits who are looking for practical and tactical tips and wisdom in developing a fundraising plan.   You can get a copy here and I also have a copy to give away if you leave comment mentioning the book.

5.   Zilch by Nancy Lublin

Nancy’s book launched the same month as the Networked Nonprofit.   I read it on long plane rides and ended up doing a book giveaway at one of my book talks!   Non-profits are told to learn from business; in insightful and humorous book,  Lublin, over at DoSomething.org, tells the for profit sector what it can learn from non-profits, particularly about how to thrive with virtually no money.   The book made Philanthrocapitalism’s Books of the Year List (so did Networked Nonprofit).   Pick up your copy of the book on Amazon.

6.    ShareThis! by Deanna Zandt

Deanna Zandt is a blogger who writes about social media, civil society, and activism.   Her book, futuristic look at how social media will change the world,  launched the same week as the Networked Nonprofit and we kept passing each other on the book talk circuit.   Her book kept me company on a number of a long plane trips this year,  and if you haven’t read yet it, go get a copy at Amazon.

7.   Open Community by Lindy Dreyer and Maddie Grant

I read the manuscript this summer and provided blurb.   This small book is filled with big ideas and practical tips for managing an online community in the context of social networks.    See my interview with the authors and buy your copy here.

8.   The Dragonfly Effect by Jennifer Aaker and Andy Smith

This one of the best ever book parties for an amazing book that gives you quick and effective ways to use social media for social good.  You can pick up a copy here.

9   The Participatory Museum by Nina Simon

While Nina’s book is geared for the museum sector, there are lots of useful frameworks, tips, and stories that can teach all of using social media about how to effectively engage our stakeholders using social media and other channels.     Check out this guest post that Nina wrote about the Science of Participation.  You can read an online copy here.

10.  The Nonprofit Marketing Guide by Kivi Leroux Miller

Kivi’s book is filled with the practical and tactical marketing ideas for small nonprofits.    Here’s a guest post she wrote about easy methods for implementing a digital content strategy.

And here’s one more to add to the list, Breakthrough Nonprofit Branding by Jocelyne Daw and Carol Cone.   And you have until the end of the year to leave a comment and win a copy of this thoughtful book.

What were your favorite nonprofit books of the year?  What books should be on the list?

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