Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing by Kami Watson Huyse and Beth Kanter Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. For nonprofits and causes, having the right corporate partner can leverage the impact of the social change work. Associating a product with a social or environmental cause people care about is a popular marketing tactic with consumers. More than … [Read more...]
Archives for 2010
The Ultimate Multi-Tasking: My Networked Nonprofit Keynote at the Blackbaud Conference
Blackbaud's Nonprofit Conference is from October 20-22 in Washington, DC. Here's the list of sessions. I'll be doing a keynote about the Networked Nonprofit on Thursday, October 21st from 8-9:30 am along with Allison Fine (live-streamed here). But, I'll be in Atlanta at the Independent Sector Conference. No, I can't be in the same place - that is physically - at the same time. But with the use of the #bbcon and #netnon hashtag on Twitter and a video, I'll be there! So if you don't … [Read more...]
How Networked Nonprofits Use Twitter and Other Things I learned in Vegas
How networked nonprofits use twitter View more presentations from Beth Kanter. Last week, I parachuted into BlogWorld 2010 in Las Vegas for less than 24 hours. I presented on two panels (How Nonprofits Use Twitter and CrowdSourced Philanthropy) in the Cause Track curated by Chris Noble and the good folks at WhatGives. During the conference, there was a hashtag campaign - #beatcancer where PayPal and SWAGG will donated $0.05 for every hashtag mention to cancer charities. (Hoping … [Read more...]
What I Learned About Unpresenting from Heather Gold
I first met Heather Gold when she did stand up comedy at the first Blogher conference in 2005. In addition to comedy, Heather is a keynote speaker and teaches her unique style of interactive performance in "unpresenting" workshops. I do a lot of presenting and am spending to much time writing bullet points, creating slides, and practicing what I'm going to say. I think that this puts a stop to creating conversation in the room. I wanted to learn some conversational mechanics -- so I … [Read more...]
Video Can Help Boost Donations in End-Of-The-Year Fundraising
Note from Beth: I'm planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. And since, the busy season is coming up for all you nonprofit fundraisers - year end giving and Network for Good has just announced a Year-End Giving Challenge, I thought a guest post from Michael Hoffman about you can incorporate video to power your campaigns was in order. Enjoy. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael … [Read more...]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 27
- Next Page »