June, 2011 | Beth's Blog - Part 4

Archive for June, 2011

Can Collective Community Action Lead To Fundraising Success?

In April,  the Knight Foundation and Monitor Institute published a new report called “Connected Citizens” that looks at the impact of networks on communities, and asks, what do these emerging networks mean for community change?

The report was filled with examples, but more and more are coming to life everyday.  … Read More

Book: We First: How Brands & Consumers Use Social Media To Build A Better World

Simon Mainwaring’s new book,  We First, launches this week.    It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet.     The book offers a new marketplace model that is not drive by “me first” corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty.… Read More

How to convert your Facebook Profile into a Facebook Page

How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo.

A couple years of ago,  I noticed that many of my nonprofit technology colleagues who were early adopters of social media were also dog owners.    I created a mini workshop called “The Cute Dog Theory,” inspired by Ethan Zuckerman’s “Cute Cat Theory of Digital Activism” which was the title of one of his talks.

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What the Research Says About Increasing Facebook Engagement

This post summarizes some findings from a  recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page.   I also tested some of the tips suggested by the research.   … Read More

25 SMART Social Media Objectives

I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.   There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated  strategy.   … Read More