If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “Social Media, Nonprofit, and ROI Poetry Slam” where she was a participant. … Read More
Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy. I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters.… Read More
I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. What is the difference? It comes down to organizational culture. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut.… Read More
The SXSW Interactive Festival (scheduled March, 2012 in Austin, Texas) is a mega huge social media industry event. The final program is selected through a combination of an open submission and voting process. The process has opened – so you can browse and vote for the nonprofit panels you think are worthy of being on the program until September 2, 2011.… Read More
Note from Beth: You’ll find some good tips from David and Ehren on how to leverage their platform. I’d like to emphasize one of their points – ”measure – experiment-measure.” Not every nonprofit is born with the “data driven gene.” One way your organization can begin to create a culture of measurement and learning is to always be piloting with small projects.
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