August, 2011 | Beth’s Blog - Part 2

Archive for August, 2011

Measuring the Networked Nonprofit

If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources.    I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “Social Media, Nonprofit, and ROI Poetry Slam” where she was a participant.  … Read More

Book: Cause Marketing for Dummies

Click to Purchase on Amazon

Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy.  I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters.… Read More

How Can Nonprofits Switch to a Data-Informed Culture?

Example of A/B Testing Results

I’ve been reflecting on why some nonprofits do a better job of  measurement and learning, while others do not.  What is the difference?  It comes down to organizational culture.   The nonprofits that embrace measurement have a data-driven culture.  … Read More

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

2008 SXSW Panel: Pimp Your Nonprofit Cause photo by Ed Schipul

The  SXSW Interactive Festival (scheduled March, 2012 in Austin, Texas) is a mega huge social media industry event.  The final program is selected through a combination of an open submission and voting process.   … Read More

Guest Post: Hashtags Are Like #Snowflakes

Source: David J. Neff

Note from Beth: You’ll find some good tips from David and Ehren on how to leverage their platform.    I’d like to emphasize one of their points –  “measure – experiment-measure.”      Not every nonprofit is born with the “data driven gene.”    One way your organization can begin to create a culture of measurement and learning is to always be piloting with small projects.    

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