September, 2011 | Beth's Blog - Part 3

Archive for September, 2011

What’s the Secret to Social Media Success? Cute Animal Theory

What will it take to get the climate some attention?  Cute Dog Photos! That’s Sam,’s office puppy.

We know that people would much rather look at pictures of cute dogs than think about downers like climate change. So,  is using Sam to call attention to the environment and harness puppy power on behalf of the climate.  … Read More Measuring Along the Ladder of Engagement


Yesterday, I had the pleasure of hearing Chip Giller from give a talk at the Packard Foundation about their social media strategy and how they used measurement.    The talk was so insightful that I’m sharing what I learned.   I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach.… Read More

Celebrating 25 Years Today: Some Thoughts About Relationships and Networks

Twenty five years ago on this date (September 14th),  my husband and I got married!   We’ve been together for 32 years!   I marked my 20th anniversary in Flickr and on YouTube with this video (darn the gown doesn’t fit!)

I checked out Rob Cottingham and Alex Samuels  geek anniversary gift list and it looks like photography equipment is how you’re supposed to mark a quarter century of marriage – probably in focal lengths of 25 mm?    … Read More

What is the Secret to Extending the Life of your Content?

Hubspot points to a recent study from about the shelf life or how long a link stays alive before people stop engaging with it.     It offers an estimate as follows:

  • 2.8 hours on Twitter
  • 3.2 hours on Facebook

According to the post, it  suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared.… Read More

Campus Party H4SB — Hacking for Something Better Coming to US in 2012


Note from Beth: My colleague, Daniel Ben-Horin, from TechSoup Global has been in the nonprofit technology for decades.   He has seen it all.   But when he gets excited about an activity that could benefit the nonprofit technology sector,  I listen.      

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