2011 November | Beth’s Blog - Part 2

Archive for November, 2011

Happy 10th Birthday Network for Good!

Network for Good turns 10 this Saturday! It sent me back to my archives because I remember writing an online article called “Cyberfundraising” that discussed the options for this promising new form of fundraising. They included: charity malls (a primitive form of embedded philanthropy as Lucy Bernholz might say), charity portals (what Network for Good was called); and roll your own e-commerce site.  … Read More

What’s in your social media measurement tool box and why?

Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?”   It was always a terrific conversation starter with nonprofit techies because knowing  the right tool for the job is important.    … Read More

Networked Capacity Building: Finish Line Grantees Social Media Training

As part of my work this year as Visiting Scholar at the Packard Foundation, I’ve had the pleasure of working on a social media capacity building project with Liane Wong, Program Officer,  grantees of in the “Insuring America’s Children: Getting to the Finish Line” and Ed Walz, and all the good folks at SpitFire Strategies.    … Read More

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Answer:  When they are engaged and ready to take action for you!

Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page.   Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.”   We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this?  … Read More

24 hours, millions of dollars, thousands of nonprofits—What gives in Minnesota?

Note from Beth: Last week, Washington, DC held its first ever Give to the Max Day where 1300 nonprofits were fundraising and experimenting with social media tools and raised over $2 million in 24 hours. The campaign was modeled after the grand daddy of match days that happens throughout the entire state of Minnesota.

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