If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Robin Good curated this article about research on future workplace skills. (Found it via Curata's collection). The skills are: Sense-making: ability to determine the deeper meaning or significance … [Read more...]
Archives for December 2011
Putting Your Twitter Followers on the Map, Literally
TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally. It analyzes the percentage of total followers from countries, states, and cities. (here's more about how it works) While you can check out the profiles of your followers and find out where they're from (if they filled out the location information), you can't really get a snapshot. When I analyzed my followers, I discovered that 60% were from outside the US (compared to 70% on … [Read more...]
Thank You To the Max: Minnesota Give to Max Day Raised $13.4 Million in 24 Hours
Note from Beth: The 3rd annual Minnesota Give to Max Day took place last month. The campaign has been profiled on this blog since it started. And every year, the good folks in Minnesota share their results and lessons learned. It's become an annual holiday tradition for Beth's Blog. Minnesota’s ‘Networked Nonprofits’ raised $13.4M in one day by Jeff Achen, GiveMN.org On November 16, 2011, more than $13.4 million was raised to benefit Minnesota nonprofit organizations. And, a record 47,534 … [Read more...]
A Networked Fundraiser: charity:water Waterforward
How WaterForward works. from charity: water on Vimeo. charity:water continues to break new ground and be an innovator in the online fundraising space. Its newest online fundraiser, Waterforward, is based on a simple question: What if the billion social media users in the world collectively chipped in a few dollars and helped solve the "wicked" problem for the billion people around the world who don't have clean water? I first heard about this unique fundraiser when I interviewed … [Read more...]
E-Mediat: Social Media Capacity Building for NGOs in the Arab World
That's one of my favorite photos from Beirut, taken in March, 2011 during E-Mediat Train-the-Trainers intensive workshop that kicked off the 18-month capacity building project for NGOs in the Arab World about using social media to realize civil society goals. I'm sitting next to my colleague, Lena, a master trainer from Yemen - engaging in a some shoulder to shoulder learning. I started work on the E-Mediat project over a year ago. It is sponsored by MEPI, US Department of State’s Middle … [Read more...]