Archive for February, 2012

Tips and Cheat Sheets To Help Your Nonprofit Plan and Implement FB Brand Page Changes

Facebook made it official today on the Today Show no less.  The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages.   But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change  - and create a plan, design, and test it.

If you are an administrator for your organization’s Facebook page, you no doubt noticed the alert that invited you preview your page, take a tour, and gave you the option of publishing it for all the world to see.   Between now and March 30th,  only Fan Page admins can see the changes.     On March 3oth,  Facebook will flip the switch, but if you are ready before then you can publish your page.     Many big brands – like the Today Show – already have and their page includes a nifty engaging app called “Timeline Quiz.”

Livestrong is one of the nonprofit early adopters that has published their brand page using the new format.  Others are exploring and testing and fixing glitches or simply checking out the new features, like the administrator’s dashboard.   We got a peek at the new features and functionality – and we now have a 30 days to prepare, so we don’t have to drop everything and have a new page up in the next 25 minutes!     We can review the changes, figure out a strategy, and implement the changes.

Here’s my suggestions:

1.   Strategy and Work Flow: Understand how the changes impacts your editorial strategy and how you will administrator the page.  I shared a couple of resources and tips that you can use to have a brief strategy discussion with your team.    After you have identified how you will integrate your branding strategy, revise your editorial/content strategy, and administrative work flow, you’re ready to get into some nitty gritty.

2.  Take the Tour. Block out an hour to sit down and take the tour and preview your page.   I would print out a copy of this useful guide published by Facebook that summarizes the feature changes.   Go through the tour and take notes.    See if your old profile image works with the new format.    You might also want to check out how some brands have already implemented the changes.  Mashable has this post.

Source: Cindy Ratzlaff Post - Click Through To Read

 

3.  Bye Bye Default Landing Tabs: You will also notice that the landing  tabs have now disappeared, and like the individual profiles, if created with an app it appears as boxes on the top.    This is a change that some nonprofits do not like.     But, there is a new feature called “Pinned Posts” which are posts that remain at the top of your timeline.   Think of these pinned posts as your old landing tab.   A pinned post only stays at the top for 7 days.    So, this is where you’ll have to figure what your weekly call to action is.    Looks like the emphasis is square on engagement versus getting new likes.

4.  Profile and Cover Images:  Many nonprofits may not have the graphic designer resources and will need to take a DYI approach, while others will need to provide their designers with nitty gritty information like image size for the cover age.   Here’s a quick cheat sheet.     Also keep in mind that there are some rules around the cover image about what information you can or can’t include.

5.   Administrative Dashboard: Facebook has given us a nice administrative dashboard that let’s us see our metrics and fan activity in an easy to glance screen.   If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it.   Here’s some tips and ideas to get you started.   For those of you who already have a measurement habit, you might notice that FB Insights data has been slow lately.    That is being fixed.  But the big news according to TechCrunch is that Insights is planning to offer “real time data” analysis.    But remember, to get the best results you need both real-time and trend data.

6.   Private Messaging To Administrator: Your page administrators will be able to communicate privately with fans using the page identity.    This will make it easier for a team approach to managing your fan page community.     It will be good think through how you will handle and manage private communications with fans.

7.  Prepare for your launch: Plan out how you want to launch your brand to your fans.      What are you going to say about it?   How are you going to get the word out on your page and other channels.

I put together a small pinboard of the resources in this post to help you plan for the change over the next month.     There’s lots of discussion on at my Facebook Page about the changes, so come join us!

What’s your plan for switching to the new format?  Share in the comments below.

 

Bridging Social Technologies and Sustainable Development: Social Squared

Note from Beth: Earlier this month,  the Stanford Center for Social Innovation, hosted the USRIO 2.0 Preparation Conference where policy-makers, practitioners, and innovators discussed how to use connection technologies to advance sustainable development in advance of the June USRIO2.o conference.    Unfortunately, with final book manuscript looming, I could not participate.   But I was able to catch up with this curated collection of tweets, blog posts, and videos.    A column by Kriss Deiglmeier, executive director for the Center for Social Innovation (CSI) at the Stanford Graduate School of Business,  caught my eye and she graciously agreed to republish it as a guest post.

Bridging Social Technologies and Sustainable Development:  Social Squared – Guest Post by Kriss Deliglmeier

At the Stanford Center for Social Innovation, we just concluded a conference with the State Department in preparation for the upcoming Rio 2.0 conference (Rio+2.0: Bridging Connection Technologies and Sustainable Development). The focus of the conference was on the role of technology/connectivity to drive social change. As I was listening to the panels surrounded by global social innovators, the multiple meaning of the word “social” struck me. What does it mean to live in a “social” world in 2012?

On one end the social spectrum, we have the version best expressed in a New York Times op ed written by Thomas Friedman on the revolution occurring in Silicon Valley. Friedman first notes, “Silicon Valley is being transformed by another technology revolution — one that is taking the world from connected to hyperconnected and individuals from empowered to superempowered. It is the biggest leap forward in the IT revolution since the mainframe computer was replaced by desktops and the web. It is going to change everything about how companies and societies operate.”

He then quotes Marc Benioff, the founder of Salesforce.com, who has described this phase of the IT revolution with the acronym SOCIAL:

S, he says, is for speed — everything is now happening faster.

O, he says, stands for open. If you don’t have an open environment inside your company or country, these new tools will blow you wide open.

C is for collaboration because this revolution enables people to organize themselves within companies and societies into loosely coupled teams to take on any kind of challenges — from designing a new product to taking down a government.

I is for individuals, who are able to reach around the globe to start something or collaborate on something farther, faster, deeper, cheaper than ever before — as individuals.

A is for alignment. ‘There has never been a more important time to have all your ships sailing in the same direction. The power of social media is that it is easier than ever to both articulate, and reinforce, the vision and values that create and inspire alignment,’ said Benioff. And

L is for the leadership that does that.”

This is all well and good, but in a world fraught with social and environmental challenges, I argue that we need to go farther. It’s not enough to be “neutral” and willing to “develop technology platforms for good and evil” – and here I’m quoting Gina Bianchini, MBA ’01, cofounder and CEO of Mightybell, from the RIO 2.0 panel on “The innovation culture: Four Entrepreneurs’ Perspective,” in talking about her views on the Silicon Valley culture.   Is this what we want to strive for?

With this mindset and approach to technology we need to move to the other end of the “social” spectrum where the goal is to create a more just, sustainable, and prosperous world. But we also want the benefits of the IT/social revolution expressed by Benioff. The term that best expresses this dual-pronged concept of “social” is Social2. It’s a term Lloyd Nimetz, MBA ’08,shared with me years ago, although I don’t know who coined it. With this in mind, I propose a different articulation of the acronym SOCIAL:

S is for society. It’s imperative we put society on equal footing with self-interest. With a current population of 7 billion on its way to 9 billion, how can we not think of the whole?

O is for options. In a world with more than 6,000 languages we need to support people, cultures, and countries in developing and delivering options that work for them.

C is still for collaboration. It’s a critical element for driving social change, and it’s much harder in practice than theory. So we need to double up on this one.

I is for impact. We need to hold ourselves, our organizations, and our communities accountable to achieving real results for real people in real places.

A is for action. Change necessitates action today, not tomorrow. The long windy road to social change always requires a first step. That step, and the next and the next can aggregate in ways that move mountains.

L is for linkages. Today, everything is connected. This points to real opportunities. It also reminds us that each of our actions has consequences for society.

Kriss is the founding Executive Director for the Center for Social Innovation (CSI) at Stanford.  Kriss led the development of a new mission and strategy that has established CSI as a global leader in the emerging social innovation field.  Kriss has more than 20 years of senior management experience that spans the social enterprise, business, nonprofit, and philanthropic sectors.   Kriss is a pioneer in the social innovation field and has presented nationally and internationally on social innovation, social entrepreneurship and public-private partnerships, as well as guest-lectured at the Stanford GSB, University of California, Berkeley, Hitotsubashi University, Kyoto University, Kyushu University, and Nagoya University.  She has co-authored a number of articles; her most recent is “Rediscovering Social Innovation.”  She is on the Board of Social Financial Inc. and a Strategic Advisor for Innovations at the CFED.  She received her BA from the University of Washington, and her MBA from UC Berkeley.   This post was originally published here.

Facebook Brand Pages: How To Be Ready

Source: Mari Smith

Two weeks ago, social media blogs were buzzing with the news that Facebook would unveil the long anticipated new format for Facebook brand pages that would include the timeline and cover image.    Mari Smith, in this informative post,  gave us a sneak peek at what it might look like for a big brand like Coke.    According to Mari, there have been rumors that the new format will be shared at the Facebook Marketing Conference on February 29th in NYC.   Tomorrow’s  event is invite only, but it will be live streamed  here.

The best thing to do is not to freak out,  I would add that you shouldn’t worry about being the first because according to Mari’s post, they plan to roll it out with a small group of brands and then a fuller roll out.   And also, it is still a rumor at this stage.   And as Mari mentions on a comment on a thread on her page:

“We truly never know with Facebook… it could be a slow rollout like personal Timelines (though speculation is that was primarily due to the timelines.com lawsuit)… or it could be a sudden BAM, everyone is upgraded, have at it!!! “

If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first to add a cover image,  will that spell disaster instead of success?    Fast implementation is less important than being effective and strategic – so stay calm.   But, don’t go into denial either, these resources, that I found through Mari Smith’s Facebook Page will help you and your team come up with a plan.

Here they are:

1.   Understand how the format changes how people see your page. This eye tracking study points out what visual elements will be the best important and why.   If you work with a graphic designer, this is good information to share.  The timeline cover photo is what people notice first, so make sure it makes the impression you want – and the advice is less is more.   Mashable did a post speculating what a good cover image might look like and more here by simply zesty.    If you need a cheat sheet that gives you the dimensions, check out this one – with a word of warning.   The dimensions are for the images on the personal profiles and the old brand pages, who knows if the dimensions be the same in the new format.

2.   Understand how the format changes impacts your strategy. This post gives you some great readiness tips – for example how the changes might impact your editorial calendar and how to communicate with fans about the changes.    This is a terrific post to bring to a strategy meeting on the changes with others on your team.

3.   Understand how the format might impact your measurement strategy: If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it.   Here’s some tips and ideas to get you started.   For those of you who already have a measurement habit, you might notice that FB Insights data has been slow lately.    That is being fixed.  But the big news according to TechCrunch is that Insights is planning to offer “real time data” analysis.    But remember, to get the best results you need both real-time and trend data.

Are you ready for possible new changes to Facebook Brand pages?

 

Wisdom 2.0: Balance in A Hyper Connected World

Twitter Photo by Jennifer Barr @rjenbarr

Yesterday, I spent most of the day offline at the Wisdom 2.0 Conference where I gave my full attention to the presentations and conversation.    The Wisdom 2.0 Conference is a one-of-a-kind event in Silicon Valley that brings together an unusual mix of technology leaders, Zen teachers, neuroscientists, and academics, to explore how we can live with deeper meaning and wisdom in our technology-rich age.   The conference was created by Soren Gordhamer in 2010, author of the book, Wisdom 2.0.

I attended the first conference in May, 2010 was filled with gratitude to Soren for the amazing experience and opportunity to reflect life and balance in age of social networks.  This year, I was honored to be speaking on a conversational panel about Wisdom and Social Good, Giving, and Technology along with Laura Arrillaga-Adreeessen, author of Giving 2.0 and Premal Shah of Kiva.Org.     This summarizes some ideas and takeaways from my day.

Watch live streaming video from wisdom2conf at livestream.com

 

You know a conference is going to be a different experience when you walk into the conference area and there is harpist playing beautiful meditative music that melts away as the chimes and bells ring to signal the beginning of the conference. Soren welcomed everyone and asked to be totally present and give full attention – which is becoming rarer and rarer at conferences. I decided to have a different experience than live tweeting and even taking notes on my laptop. I use pen and a note book to take notes!  This post shares some reflections from yesterday and a few nuggets that I learned from the presentations.

One of the questions that threaded into each conversation or presentation was, “What is important for creating a wisdom-based culture?”      I don’t have an answer, but I think it has to do with modeling conscious information and consumption and being mindful about how you connect with people, cultivate relationships, and share information.   I couldn’t help but think about how important content curation skills, information literacy, and encouraging a movement around this as Clay Johnson suggests in his book, the Information Diet.

I’m trying to make an effort to stop consuming online french fries mindlessly and to only consume the best of the best organic vegetables, fruit, and little chocolate (in moderation).   This gets rid of the squirrels.  What I mean is that I am focuses more on some inner awareness of when I’m just mindlessly browsing information or staring at the screen.   That is I won’t to be mindful of how much I consume in that way and be intentional about it — and the same goes for how and what information I share with my network.     Seth Godin said best, posed as a question, “Are you a Fire Hose or a Focusing Lens?

I also talked about this from the perspective of nonprofits putting social media into practice.  I call it slow social media .. a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit.    There was applause from the audience.

I also have to say that this isn’t a black and white approach.   Howard Rheingold, in his steps for building your network on Twitter, includes the step of “exploration” which is an invitation to serendipitous encounter.    So, the point is that there is intention and mindfulness when you choose to explore.

In our panel discussion, Laura was asked about being mindful in our philanthropy and giving.   She talked about how to be strategic and also emphasized taking a curated approach to giving.   Not just reactive giving, but being more strategic – giving to where your personal passion lies – and to research the organizations so you know you’re giving to organizations that highly effective at what they do.   She also stressed that this philosophy is as important for giving gifts of $10 as it is for $10 million.

Soren asked a terrific question about how technology and being connected helps or gets in the way of giving.   Permal Shah of Kiva.Org talked about the importance of linking with stories and building bridge between the donor and the results.    Permal’s comment made me think about some of my first experiments in social fundraising, where I raised money for the Sharing Foundation to send a young Cambodian woman, Leng S. to college using my blog and later Twitter.    I reached out to my network to ask for support, but using stories about her – not dry organizational stats.

Leng Sopharath has graduated, has a job, and now we’re even connected on Facebook where I learned she also got married.   When I shared the photo with my network,  I received comments from people who had supported my fundraisers over the years — comments that made me think that everyone felt good about being able to make a small donation and really change someone’s life.   Kiva does this in way that scales and they are a highly effective organization.

Some ideas and thoughts I heard from some of the presentations and speakers:

Jack Kornfield, a buddhist teacher, gave a talk about “The Case for Wisdom in the Modern World.”   He started off with a great story about what a tribe in South Africa does when someone in their community does something bad.   Everyone in the tribe meets with that person to tell them of all the good deeds they’ve done in there life as a part of several days of celebration.   Then the person is welcomed back into the tribe.   He shared this story and someone came up to him and said he was from that area and said, “I’m not sure they actually do that, but I will email them the description and ask them to try it.”     His story was of about the speed and influence of modern connections.

He also talked about how self-organizing networks (think Occupy)  form as a sort of immune system response because there is something missing.  He talked about how wisdom is being able to manage budha and your mobile device.    The benefit of wisdom is freedom of your spirit.  He also warned that wisdom is not self-improvement, but more a sense of inner strength and knowing what matters.   Most importantly, wisdom brings trust, community, stewardship, and creativity.

Lee Rainie from the Pew Research Center, gave a talk and shared some stats on “Our Digital Life: What the Research Shows.”     The data covered the good, bad, and the ugly of our digital lifestyles.

  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.
  • 15% of adult SNS users said they had an experience on the site that ended their friendship with someone.
  • 17% of adult mobile users have distracted by their device and bumped into people
  • 13% of adult mobile users use their cell phones to avoid people in real life, calling it “e-avoiders”
  • 56% are confused about the truth because of the information overload

Healthy Mind Platter

Dr. Dan Siegel, a brain researcher, gave a riveting talk about interpersonal neurobiology – and what goes on in our brains and how it impacts our offline researches when we spend too much time connecting online.   It was based on his forthcoming second edition of his book, The Developing Mind.    He gave the talk in easy to understand terms, although pointing out that there was years of research to back up what he was sharing.   My takeaway again was the importance of having that “Time In” time where we quietly reflect internally, focusing on sensations, images, feelings and thoughts, we help to better integrate the brain.   His framework above, “The Healthy Mind Platter” describes the balance of different brain activities you need to incorporate into your life to be balanced.  You can read more about  the concept on his site and find links to his books.

There was a wonderful interview with Jane McGonigal and Kelly McGonigal about their work.   I didn’t realize this, but they are twin sisters.   Jack Kornfield, also a twin, did the interview.    There were two things that I heard, one from each sister, that surprised or resonated.   Jane mentioned that the gamer community we works with are compassionate and want to be engaged in service in the real world – not the typical stereo type of a gamer.

Kelly, who has just published the above book on Willpower, talked about her own difficulty learning to say no.    She said there is panic and fear in saying no (and in saying yes).   The panic for no is familiar one for me – the panic of letting people down and then the panic of saying yes to something that you should not have said yes to.  She also said that there is a similar panic in saying yes to something that is right, but the panic of rising to meet the challenge is scary.

I got a copy of the book.   It is designed so you put into the practice some of the ideas about exercising will power – the ability to control your attention, emotions, desires and influences on your physical health, financial security, relationships, and professional success.   It is a book about changing behavior  - whether a new diet plan or learning to focus on what matters at work and in life and get it done.    Its written by a scientist so you get a chance to experiment with the techniques.     These ideas and skills – are important to living in an age of  unlimited connections, choices, and information – and that’s why it caught my eye.

What ideas, books, or concepts are helping you balance in a hyper-connected world?  How do you practice wisdom to keep your online/offline work and life balanced?

 

 

Are You Content Creation Impaired? Here’s Some Tips and Resources

Source: Copyblogger

Compelling content (and a good measurement process) is the heart and soul of a successful integrated strategy.     But, for many nonprofits, creating a consistent stream of high quality content isn’t easy.       This excellent infographic, “22 Ways to Create Compelling Content When You Don’t Have A Clue” and accompanying post is a lifesaver for people like me who are “content creation impaired.”       Occasionally, like today, I find myself stuck or lack inspiration for what to blog about or there is a hole in my editorial calendar.      So, I’m going to write a post using the first tip,  ”Curation:  Compile a List of Your Favorite Blog Posts From Other Blogs”  and to be a little meta, the list of posts is about content creation!

Content Marketing:  Overviews, Context,  and Frameworks

Joe Pulizzi, co-author of Managing Content Marketing, has a terrific post highlighting what it takes to excel at content marketing.  The post starts with a quick video giving you the history of content marketing.  He points to John Deere’s magazine, the Furrow, which debuted in the 1930s as one of the first stellar examples.    The post goes onto discuss barriers  (acceptance,  talent, and technology) and challenges (the capacity to create compelling content) and how to move past these.   The post includes links to studies and other material that make the case for why content marketing is the heart and soul of your digital strategy.

I have been using the “Crawl, Walk, Run, and Fly” Maturity of Practice model as a framework for over a year now to assess nonprofit social media practice.  The name references a Martin Luther King quote.   I shared  the framework on this wiki – and encouraged other nonprofit capacity builders to remix it.    I was thrilled to see this version (although not a nonprofit specific version) for content marketing from a report by Altimeter.   Here’s how they applied to content marketing:

1. Stand: This organization may have dabbled in social media or created a blog, but activity is infrequent and not generally viewed as important within the organization. The marketing department relies almost wholly on “push” communications such as email marketing, direct mail, and advertising.

2. Stretch, Taking the First Steps While Scanning the Horizon: An organization at the Stretch stage realizes the value of content marketing and begins to build the strategy and support necessary to create and publish content.Understanding develops that, while many of the tools and media are free, content requires an investment of resources. An executive sponsor is necessary to lead the program and communicate its value and reach to the organization. This executive sponsor is also tasked with identifying team members to engage with early channels, building basic forms of content, and evaluating potential agency relationships.

3. Walk, Ambition and Forward Momentum: In this stage, content creation and production get a solid strategic foundation organizationally. From channel specific (e.g. “we blog”), content begins to become channel agnostic and is distributed across a variety of channels and platforms. Processes are formalized. This is the stage at which a team begins to take shape, strategy is more fully refined and tweaked, and the team begins to establish governance to scale and shape content processes.

4. Jog, Sustainable, Meaningful and Scalable Content Initiatives: The organization’s strategy is clear, as well as communicated throughout the enterprise at this stage. Focus shifts toward expanding the team and its ability to create experiential, engaging content rather than simply create and publish simpler stories and informational pieces. The processes for producing content are also more fully developed and strategic. Content is created with a view toward being reusable or repurposed across multiple media platforms.

5. Run, Inspired and Inspirational: In this phase, a successful, real-time integration of content marketing and curation is part of the fabric of nearly all aspects of branding. The organization has become a bona fide media company, actually able to monetize innovative and highly polished content that is either branded and/or related to the brand proposition. Content is sold and licensed based on its standalone merit, with content divisions having separate P&L responsibility.

Where do you think your organization is in this matrix?

Techniques and Tools

When I hear nonprofits talk about content creation challenges, there are barriers:   organizing it and creating it.    Holly Minch wrote this guest post about how an editorial calendar can make organizing your content way more efficient, but she has also created and shared this amazing template in a google document that organization can use to organize their ideas for content marketing.     Here’s a terrific case study about how Compasspoint has used the editorial calendar as part of its content strategy.

You might think that organizing your ideas in this way may take out all the fun and spontaneity or that if your organization is a small shop, it is overkill.   Not true.  It takes away the stress from “not having a clue about what to write about” and that is useful for any organization no matter how large.   I’m a one-person shop and I use an editorial calendar for this blog.    Editorial calendars can also be useful beyond tracking and planning for blog posts as this useful post from Michele Linn points outs.

Double Your Content without Doubling Your Work

Once you have an editorial calendar, you need to plan out how you will create content and share through different channels.   This sounds overwhelming, but it isn’t really because you are not recreating new and original content for each content, you are simply remixing and recycling.    Don’t think of content creation as a once and done task like you would for a campaign.    Either think big and chop into smaller pieces or think small and aggregate.  There are other ways to repurpose: change titles, formats, revise introductions, or reorganize.

Creating Content for Nonprofits

But you will have to create some original content – this is the process of curating, writing, making videos, taking photos, etc.  Kivi Leroux Miller uses theanalogy of  cooking and having some easy to prepare recipes for quick meals on hand.   The mindshift is changing your lens from a campaign view to becoming a mini-news outlet or publication.   So, think of your broad content areas as:  breaking news, features, shorts, and how-tos.     Mix in some content curation and news jacking.   Add the ideas of your editorial calendar.

I also keep a brainstorm file of different ideas and use these posts to trigger ideas for “Ever Green Content,” content I post anytime.    I keep these ideas in a google document, but some folks swear by evernote.

50 Social Media Content Ideas from Convio
20 Different Formats by Pro Blogger
25 Basic Styles of Blogging, by Rohit Bargavda
Ten Tips for Creating Killer Content by Hubspot

Have Your Community Create Content or Invite Guests

Here’s a dirty little secret.  Your organization doesn’t have to create all the content.  You can  set up a guest series.  As a one-person shop,  I use  guest bloggers throughout the year, especially when I need to take a vacation!  You have to be a little organized – have guidelines, templates, and recruit guest posts in advance.    Through content curation is where I identify guest bloggers or once or twice a year I will host guest bloggers who are covering a conference.     You can also get your community to contribute content. Here’s a terrific case study from Holly Ross at NTEN about how they got their community to help with content creation.

I’m curating articles about the 3′cs of content: creation, coordination, and curation over at pinterest for more.

How does your organization create compelling content when you don’t have time, talent, or resources?   What are your best tips for content creation?