This week my brand page on Facebook, Beth's Blog Facebook Page, reached 10,000 fans when Kim Murray clicked the "like" button. Inspired by the Humane Society celebration of reaching one million fans, I couldn't let benchmark go by without some commentary. While numbers of fans isn't the most important metric, it is a milestone nonetheless. My Facebook Page has been an important listening post to learn about what nonprofits are thinking and saying about social media. My metric … [Read more...]
Archives for February 2012
Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways
I Love Social Media Measurement View more presentations from Beth Kanter Yesterday, I had the honor of kicking off Compasspoint's Webinar Week, with a webinar on social media measurement 101 as part of my work as Visiting Scholar at the David and Lucile Packard Foundation. To mark Valentine's Day, I took some inspiration from Elizabeth Barrett Browning and the vintage Valentine's Day Cards pinterest board to create a presentation about social media measurement love. I tested out the five … [Read more...]
How After Action Reviews Can Improve Your Digital Strategy
The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any project, with the intent of improving future performance. It is an opportunity for a group to reflect on a project, activity, event or task so that they can do it better the next time. It can also be used in the middle of a project or strategy to … [Read more...]
What are News Discovery Tools? Why Use Them?
Last month, I had the pleasure of doing a session on Content Curation called "What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good?" Robin joined me on Skype all the way from Rome. One of the points he made during our planning call is that in order to curate, you need two sets of tools - news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general … [Read more...]
How Generosity Day Is Building A Movement
Generosity Day is an effort to rebrand Valentine's Day - and make it about love, connection, and well generosity. We're rebooting Valentine's Day as Generosity Day: one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying “Yes.” Let’s make the day about love, action and human connection – because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on the fly. You can join … [Read more...]