If you follow social media guru Mari Smith, you have no doubt noticed the headline “The Year of Video” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?
I always look at Michael Hoffman, CEO, See3 Communications for an answer. Michael has been front and center of video for nonprofits for years. He says,
“Video is, by far, the content that commands the most attention online. In the US, the average web visitor watches nearly 250 videos per month. Regardless of mission or size, your participation will help to define the value of video in the nonprofit community”
While techniques and equipment are important, it is also useful to have some benchmarks and best practices in the nonprofit sector to inform your strategy and measurement plan. Tactics will only go so far.
See3, along with YouTube and Edelman are working on the first video benchmark report for nonprofits. It will help nonprofits understand how videos can help further their missions and create effective content. The report will be based on data and responses collected from this sector-wide survey: https://www.surveymonkey.com/s/W5P8NKH
Why should you participate?
• Currently, there are no significant benchmarks around video for nonprofits. Your participation will help create the first benchmark report.
• The results will provide a comparison as to where to you stand among your peers and the nonprofit sector as a whole.
• The report will be an essential resource for nonprofit video production budgeting, marketing, and distribution.
All survey responses will be anonymous and will be only reported in the aggregate. Survey participants will receive pre-released findings in April 2013, and the final report will be published as a free resource to the nonprofit community in May 2013.
So, stop reading this post and go take that survey: https://www.surveymonkey.com/s/W5P8NKH