October, 2013 | Beth's Blog - Part 4

Archive for October, 2013

Digital Analytics Basics: Free Online Academy from Google

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free.    While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.  … Read More

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations.  … Read More