December, 2013 | Beth's Blog

Archive for December, 2013

Happy New Year: What’s Your Theme for the Year?

I have a couple of New Year’s rituals that help prepare me for a new year.  These include a review of the year’s accomplishments and two techniques that help you focus on your goals:   Peter Bregman’s  theme for the year, and Chris Brogan’s “My Three Words .”   … Read More

Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

 

Note From Beth: The power of observation is key to learning and perfecting any practice or skill.    Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights.    Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.  

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How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser

Note from Beth: I’m facilitating a peer exchange for the Knight Foundation for a group of grantees that are hosting a Giving Days over the next year using its recently published Giving Day Playbook.   The idea is not only for participants to acquire the skills and knowledge to host a successful giving day, but for them share and transform practices together.  

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#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button

Over the years,  I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively.   During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?”  … Read More

How Nonprofits Get Significant Value from Content Curation

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “Lean Content” events in San Francisco.   The topic is “The Unanticipated Benefits of Content Curation for Nonprofits.”   Content curation is sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network.  … Read More