Note from Beth: Like many colleagues who are nonprofit technology capacity builders, we often get asked the question, “What’s hot? What’s not? What’s the new cool thing?” Or a variation – What’s the cutting edge on social media, mobile, or data? What’s the latest impact of new technologies on society?
I never answer these questions without a caution about avoiding “Shiny Object Syndrome” and to be always strategic in investing your time – be sure that whatever tools you use are helping you reach outcomes. Yet, it is important to follow trends and to have a process in your organization where you make time to experiment with technology tools with a low risk pilot – asking the question about whether it is worth further investment.
Recently, apps that take short snippets of video – like Vine and Instagram have been soaring in popularity. If you are wondering about the different between these two platforms, here’s a good comparison from TechCrunch, but either platform your nonprofit needs to share compelling videos, that use good storytelling, and support your goals. You also want to get a sense of how to create a video for these short form platforms. Madeleine Hammond did some scanning on Vine and Instagram, and came up with these stellar examples mostly from the UK.
Is your organization using Instagram or Vine video? How? Share in the comments below
7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond
Over the last six months, it’s fair to say that Instagram Video and Vine have taken the app world by storm. This has definitely not gone unnoticed by nonprofit marketers, with a number of high profile organisations starting to utilize these channels to communicate with their audiences, both cheaply and effectively.
If you’re still unconvinced that Vine & Instagram are right for your brand, then the following seven examples should be of interest. They demonstrate what is possible with short, snappy bursts of video content, and the kind of engagement you can get from this type of media.
In a simplistic, success story approach, Charity Water perfectly demonstrated how to convey what their cause is about in a restrained time frame. Sarpan Gamanga used to spend four hours every day walking to get water from a nearby stream. Now – as we see in the video – Charity Water funding means Sarpan and the other women in Engereda village have water taps right at home.
Watch Video: http://instagram.com/p/aye_2mGhNa/
2. Diabetes UK
In this simple and effective Vine, Diabetes UK spell out the four symptoms of type 1 diabetes to using children’s fridge magnets. The visually appealing approach makes the content all the more memorable and is an innovative way of raising awareness of the disease. Simple, yet potentially lifesaving.
Aids charity (RED) teamed up with Mashable a while back to set a world record for the most Vines created for a good cause. In a series of videos, the charity rope in big names to show red items and speak out about the (RED) cause. Here’s one of the videos featuring music producer David Guetta.
Watch Video: http://goo.gl/uYIaTW
4. Merlin UK
Merlin UK used Vine to promote their Plumpy Nut Challenge – a test of endurance were sponsored participators lived off nothing but Plumpy Nut bars for 24 hours. The video is a quick way of stirring interest in the cause as well as a great way of saying thanks to those who took part and helped raise £40,000 for the charity.
Watch Video: https://vine.co/v/bJm0XD7zgUA
5. Unicef USA
Every year, Unicef USA hold a large Halloween event where trick or treaters are enlisted to raise money for the charity whilst on their candy-fuelled escapades. This Instagram video is a simplistic approach where the staff assemble the boxes while also previewing their Celebrity Ambassador announcement. A neat way of introducing people to the cause.
Watch Video: http://instagram.com/p/a8n0JVRNwE
6. Dogs Trust
If there’s one thing guaranteed to send the internet into a re-tweeting frenzy, it’s the use of cute animals in their content. Enter Dogs Trust. With the simple, yet tear-jerking, caption ‘Need a friend?’, the six-second video flits through various adorable images of dogs in need of homes with a close caption ‘so do they’. Cue a mad rush to your nearest animal shelter…
Watch Video: https://vine.co/v/b5UAMMaxdbY
One way of promoting an upcoming fundraising event is to show it off in 6 seconds. This neat montage from Practical Action promotes a night ride around London, Nightrider 2013 in aid of charity, with footage of previous participants complete with speech bubbles.
Watch Video: https://vine.co/v/b5PTVUYQpXU
Author: Madeleine Hammond is marketing executive at Skeleton Productions, a UK based video production agency.