Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone's job. With limited time, how should that resource be invested to for best results? Often, it can be choice of what channels to go deeper on and what channels to ignore. We know that the road to great results is paved with controlled experimentation, one hypothesis and test at a time. Using the scientific method for experiments … [Read more...]
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Interview: User Generated Content for a PSA Campaign from the Red Cross
Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding. Additional TV and print ads, which are personal accounts of how those featured have been touched by the Red Cross, are being released as public service advertisements (PSAs). The ads, which tell the stories … [Read more...]