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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job.  With limited time, how should that resource be invested to for best results?    

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Interview: User Generated Content for a PSA Campaign from the Red Cross

Note from Beth: The American Red Cross  launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

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