Social Media for Social Good Video Roundup from #BBCon | Beth's Blog

Social Media for Social Good Video Roundup from #BBCon

Conferences, Guest Post

Flickr Photo by Geoff Livingston

Note From Beth: Frank Barry from BlackBaud kindly agreed to write a guest post showcasing some of the best presentations caught on video at the BlackBaud’s Conference last week.  Enjoy.

Guest Post by Frank Barry: Social Media for Social Good Video Roundup from #BBCon

Blackbaud just finished hosting a pretty large conference for the non-profit industry. We had 2,200 attendees! It really was an incredible event and a great chance to catch up face-to-face with friends from all over. Knowing that not everyone could attend in person (like someone whose pic is in the top right of this blog) we decided to live-stream and record a number of the sessions. Here’s a few of the videos focused on using the social web for social good.

Social Media for Nonprofits Ignite!

In true “Ignite” style, each presenter had five minutes to present 20 slides about their nonprofit programs, initiatives and the ways they’ve seen nonprofits from around the world use social media to make a difference. You’ll hear from the below folks in this hour long session …

Claire Williams Diaz talks Hope140, T.W.E.E.T. and her Passion to Change the World

Meet Claire. She leads social innovation, philanthropy, and causes at Twitter and Blogs at

After the nonprofit Ignite Panel at Blackbaud’s conference I got a few minutes to talk to Claire about her work at Twitter and how non-profits can use the information network for good. Check out the video.

Looking to get more out of Twitter?

Why Twitter Matters |  Getting Started with Twitter |  Twitter 101 for Nonprofits

Hope 140 — @hope140

In our brief time together Claire mentioned one of the core values at Twitter – “Being a force for good”. Hope140’s aim is to do just that. Non-profits like Room to Read are benefiting from the program by promoting International Literacy Day in partnership with Twitter.

Want to be featured? Read our case studies on how other non-profits are using Twitter and let us know you’d like to learn more about the program! Make sure to ask about “promoted Tweets” while your at it.


If you’re thinking about using Twitter or trying to figure out how to use the information network in a meaningful way then Claire has a simple strategy for you — T.W.E.E.T. Rather than trying to write it out it thought I’d point you to the graphic blog post or Cartoon by Rob Cottingham of Social Signal … I found it on Beth’s Blog where she recapped her time at Blog World Expo 2010.

Geoff Livingston talks Decentralized Grass Roots Fundraising in a Digital World

Meet Geoff. He’s the co-founder & chief marketing officer at Zoetica where he works with Beth Kanter and Kami Watson Huyse. He also blogs at

After the nonprofit Ignite Panel at Blackbaud’s conference I got a few minutes to talk to Geoff about his work in the non-profit space. More specifically we discussed grass roots fundraising and the rapid growth of online platforms that allow people to raise money for the causes they support. Check out the video.

Questions for you …

  • Will the fragmentation of online fundraising effect non-profits? Negatively? Positively?
  • Are the fees charged by the various new online fundraising platforms to high for mass adoption to occur? Why? Why not?
  • Is the lack of control something that non-profits can deal with and/or embrace?
  • Will the grassroots decentralized (i.e. not organized or centralized by specific non-profit organizations) model be sustainable and/or enough to affect real change in the world?

Using Causes on Facebook to Change the World with Matthew Mahan

Meet Matt. He’s the vice president of impact at Causes. After the nonprofit Ignite Panel at Blackbaud’s conference I got a few minutes to talk to Matt about his work at Causes and how Causes is empowering grassroots fundraising. Check out the video.

Where should I start?

  • First, create a page on Causes and activist resource center. Or, if you are a non-profit, check out the non-profit resource center.
  • Next, focus on your goals – Are you trying to raise a million dollars or mobilize a group of offline volunteers? The point here is to focus on your goals and then think about how the online application can help you achieve what mission.
  • Then, learn from others – By looking at “The Cove” – Save Japan Dolphins (925,372 Members helped raise $115,807), Darius Goes West (6,888 Members helped raise $38,758) or others like them you’ll be able to discover what worked, what didn’t and get ideas for how you might use the Causes application.

What makes a Cause on Facebook successful?

Matt essentially describes five core pieces that play a role in finding success on Causes for Facebook. I’d love to hear your take on each of these in the comments. How would YOU go about executing on each of these? Or … how have you seen other people/organizations go about it?

  • Strengthen your core
  • Build a network
  • Be consistent
  • Focus on relationships
  • Empower others

More great videos from #bbcon:

About the Author

Frank Barry, Internet strategy manager at Blackbaud, blogger at NetWits Think Tank, and guest blogger at Mashable, helps nonprofits use the Internet for digital communication, social media, and online fund-raising so they can focus on making an impact and achieving their missions.

2 Responses

  1. Ashley says:

    I found this article and the seminar very helpful. A more in depth approach rather than the simple top 20 ways to promote- it’s a lot more than just information.

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