I’ve been looking for an excuse to share this YouTube Video of a River Otter playing the piano that Humberto Kam from the MBA mentioned. It think it rivals the YouTube video of Mariachi Connecticut performing for a beluga whale at Mystic Aquarium. Aquariums and Zoos (and animal welfare groups) may a key asset to leverage for their social media content strategies: cute animals.
But is that really true? If Zoos and Aquariums had a benchmarking process or what I starting to call “bench learning” where there is a dashboard of peer metrics to review and discuss with peers, they might discover a wealth of insights.
Anthony Brown who does social media for the Zoo here in San Francisco let me know this morning that such a bench learning list exists.
He is using a Google Spreadsheet to collect the data, although it is possible to leverage APIs . The goal is share with peers to get a better understanding of where they are as an industry on Twitter. He hopes to create a reference point for new/improved twitter usage across the industry. Some questions he hopes to answer some questions about practice and from there get to a peer dialog “best practices.”
Do you benchmark your organization with peers in your sub-sector? How do you do it? What have you learned? Has it helped improve your practice?