Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. And, if you’re photoshop and graphically challenged, making the switch to the new brand page format could cause a double whammy of panic.
So, what you do? You get a little help from your friends.
Nancy Schwartz wrote this amazing guest post that provided some tips and advice on how to think through the messaging and branding of your Facebook Page. It immediately reduced my tagline anxiety. I came up with a couple of phrases that described me and what I do and that were not a call to action. I started with “Author. Blogger. Trainer” which is on my business card. I have “Connect. Learn. Results” that describes what people do on my Facebook page (I hope). Nancy’s post also gave me permission to use different images (taglines) as audiences see you differently. [Update: See Nancy’s comment below, she actually recommends ONE tagline]
But one of the goals of my fan page is to be a listening post and engage with fans around social media and nonprofits. How to incorporate fans? Then I noticed what the awesome Mari Smith did with her cover image. I told her I wanted to steal that idea, but had no idea how. She shared her secret in the comments. Then I discovered another way to make a collage of my friends.
But, what about graphics? Enter friend, Ash Shepherd, who wrote this awesome guest post on how to create a cover image if you can’t hire a designer. He included templates, examples, and steps. And while the advice was fantastic, you need a little time and a good eye. Here’s what my first attempt looked like (don’t laugh). Admittedly, I’m not much of a graphic designer.
Oh no, I can’t have my FB page launch on March 30th without a cover image … and, OMG, what about coordinated apps and app icons.
This is when I turned to colleague John Haydon to help me out. First, I started looking at what other nonprofits have done to get ideas. It takes time to do that, so I’ve been posting screenshots of Nonprofit Facebook Pages and curating them on pinterest so other nonprofits can spend more time looking, versus hunting. Here’s what I asked John to do:
- Create a series of profile images and cover images that I can mix and match – like different outfits, shoes, and purses
- Create a PSD template file so I can edit in photoshop and change it
- Create custom tabs with icons that match all the combinations and include the following: my blog feed, links to my curated resources, my book on Amazon, and incorporate a sign up form to be notified of my next book, “Measuring the Networked Nonprofit” with co-author KD Paine.
John suggested that I use shortstack that easily builds custom tabs. He did the heavy lifting of setting them up, but the program makes it easy to edit and you don’t need to know code.
Here’s here’s the two templates:
John did a terrific job! So, all this to say that if you can always get by with a little help from your friends!