New Facebook Brand Page for Beth's Blog: With A Little Help from My Friends | Beth's Blog

New Facebook Brand Page for Beth’s Blog: With A Little Help from My Friends


Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out.     With a big training project in the Middle East less than a week away,  I was short on time.   And, if you’re photoshop  and graphically challenged,  making the switch to the new brand page format could cause  a double whammy of panic.

So, what you do?  You get a little help from your friends.

Nancy Schwartz wrote this amazing guest post that provided some tips and advice on how to think through the messaging and branding of your Facebook Page.  It immediately reduced my tagline anxiety.   I came up with a couple of phrases that described me and what I do and that were not a call to action.    I  started with “Author.  Blogger.  Trainer” which is on my business card.   I have  “Connect.  Learn.  Results”  that describes what people do on my Facebook page (I hope).  Nancy’s post also gave me permission to use different images (taglines) as audiences see you differently.  [Update:  See Nancy’s comment below, she actually recommends ONE tagline]

But one of the goals of my fan page is to be a listening post and engage with fans around  social media and nonprofits.   How to incorporate fans?   Then I noticed what the awesome Mari Smith did with her cover image.  I told her I wanted to steal that idea, but had no idea how.   She shared her secret in the comments.   Then I discovered another way to make a collage of my friends.

But, what about graphics?     Enter friend, Ash Shepherd, who wrote this awesome guest post on how to create a cover image if you can’t hire a designer.   He included templates, examples, and steps.     And while the advice was fantastic, you need a little time and a good eye.  Here’s what my first attempt looked like (don’t laugh).   Admittedly,   I’m not much of a graphic designer.

Oh no, I can’t have my FB page launch on March 30th without a cover image … and, OMG, what about  coordinated apps and app icons.

This is when I turned to colleague John Haydon to help me out.   First,  I started looking at what other nonprofits have done to get ideas.   It takes time to do that, so  I’ve been posting screenshots of Nonprofit Facebook Pages and curating them on pinterest so other nonprofits can spend more time looking, versus hunting.     Here’s what I asked John to do:

  • Create a series of profile images and cover images that I can mix and match – like different outfits, shoes, and purses
  • Create a PSD template file so I can edit in photoshop and change it
  • Create custom tabs with icons that match all the combinations and include the following:  my blog feed,  links to my curated resources, my book on Amazon, and incorporate  a sign up form to be notified of my next book, “Measuring the Networked Nonprofit” with co-author KD Paine.

John suggested that I use shortstack that easily builds custom tabs.   He did the heavy lifting of setting them up, but the program makes it easy to edit and you don’t need to know code.

Here’s here’s the two templates:

John did a terrific job!    So, all this to say that if you can always get by with a little help from your friends!

15 Responses

  1. Annie Alley says:

    Beth, I’ve tracked your blog for a long time but this is my first time commenting. Anyway, you always provide relevant, actionable information and this post is a great example! Thank you for sharing your process and pointing us to other excellent resources.


  2. John Haydon says:

    Beth – it was great working with you on this!

  3. Great work, Beth, and a kick in the butt for the rest of us!

    Just one clarification on the tagline issue (overall, and in Facebook). No organization should have more than one organizational tagline in any instance! That tagline must connect with all target audiences.

    In an individual’s case, that may be a bit different but for branding purposes, I still recommend one tagline!

    Program, campaign and/or audience-segment-specific messaging can vary for that, but organizational messaging should remain consistent until it changes (due to a change in the org itself or in the environment in which it works). Hope that’s helpful and not confusing!


  4. Looks fantastic! And glad to hear that I’m not the only one who has been a bit panicked about this. I am so not a design person. You’ve inspired me.

  5. Beth says:

    Nancy: Thanks for the advice,I misunderstood it. Seems like sticking to what is on my business card might work best.

  6. Joe Gunn says:

    Really love the second template. Speaks to your roots in the arts world.

  7. […] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; } – Today, 2:22 […]

  8. Beth says:

    Thanks Joe – looks like a Monet!

  9. Sue says:

    Beth. I appreciate your diligent walk-through on this entire process. I had some extra time last week so I was able to read though various posts and links you shared. Our page is a work in progress, but I think we are off to a good start.

    The array of free tools is beginning to get a little dizzying. I’d love to do more with our page (like the tabs) but I simply can’t invest more time. I think a list, wiki, etc of useful tools for the components of the big social media projects would be great. Searching and digging is as time consuming as the design itself.

    My experience is that the free tools work best is you have a “go to person” to work out the knots and not every org has that skill set available. It does show the need to recruit talent to your team, be it paid or volunteer and that’s an entirely different post.

    Thank you for leading the way.


  10. Ching Ya says:

    What a timely and brilliant post, Beth! I’ve been trying to source for apps to create a photo collages of my page fans/friends and there it is, I saw your post in John’s updates via News Feed (we all need a little help from our friends, eh? 🙂 Thanks again for the inspirations. Hugs~

  11. Susan Kernes says:

    I am in awe of your new cover page. I’ve been following you and others for the past 9 months and am beginning to grasp many nuances in their use. Thanks to your posts and your “Networked Nonprofit” book along with other online and printed material, I have a good handle on helping nonprofits in my consultancy.

    Here is my dilemma: How can I create an efficient system of using these social networking and nonprofit marketing tools (with emphasis on the word “efficient”)?

    I have HootSuite (love them), I’ve joined Pinterest but haven’t started to pin due to time constraints; I am just getting versed in Google+ whose approach makes sense; and I created FB cover pages for both my consulting business and myself. So, how do I coordinate these tools seamlessly?

    Thank you for all you’ve done and will do on behalf of strengthening our nonprofit community. I am such a fan! Warmly, Susan

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  15. Afnas says:

    I think we are of a good start to we are sharing for a lot of commants and request…..Ok Thanks for all…..