As KD Paine and I wrote in “Measuring the Networked Nonprofit,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science.
The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools. It’s also having a clean, complete, and accurate data and the discipline to make sense of the data and use what you learn to improve results.
So, what does it take to do the art and science of measuring your marketing or communication strategies well? That’s what we’d like to discuss in this January’s blog carnival. (Wondering what a blog carnival is? Here’s the most recently published blog carnival hot off the press. Here are some more examples)
If you’re a blogger, here is how it works:
Write up a post with examples, tips, methods or cautionary notes on the art or science of measurement for communications or marketing– whether it is method for identifying goals, your favorite tools for collecting data, or tips for analyzing it. Or maybe you have a great case study or spreadsheet to share about measuring your content strategy, social media, mobile, email, or other channel.
You write anything you want as long as it is about measurement and learning from your data. Maybe you have an interesting analysis about how cat pictures get more engagement on Facebook. (Need some inspiration, feel free to use these measurement comics created by Rob Cottingham for the book ) Feel free to send a past post if you’ve written something already that fits the bill.
Email your permalink to firstname.lastname@example.org by Monday, 1/27) (and tell your friends to do the same).
We’ll sift through the many excellent entries and choose the ones that work best with our theme. Posts that are easy to read and were written relatively recently (within the last few months) are best.
Check back at on Beth’s Blog on Wednesday, 1/29 to see if your post is included, and enjoy a bump in traffic as the Carnival is promoted across the web.
If you’re a reader, stay tuned—at the end of January I’ll have a roundup of all the great resources from nonprofits and experts around the web with tips, examples, best practices, and ideas for using measurement to get better results from your marketing or communications strategies.