Note from Beth: Carol Cone was kind enough to offer several copies of her a book as a giveaway. Leave a comment on this post explaining what your organization’s singular, most important activity will be in 2011 that will at-once drive social impact, engage supporters and increase revenues.
Deadline: December 23rd
About the book:
At a time when nonprofits are growing globally, and as the U.S. and world economies slowly sputter back to life, competition for donors, volunteers, and partners has never been more intense. Breakthrough Nonprofit Branding, a new book by Carol Cone, Jocelyne Daw, Kristian Darigan Merenda and Anne Erhard, offers a detailed roadmap to help an organization develop a brand meaning that articulates what the organization stands for, the compelling, focused idea that sets it apart and is meaningful to its supporters. In doing so, a nonprofit can rise above the competitive fray to more effectively reach stakeholders and make a significant impact on the communities they serve. The authors based the book on their decades of combined experience working with nonprofits, and on in-depth case studies of eleven visionary organizations.
The book is a vital office resource for nonprofit leaders and employees, board members, volunteers, communications professionals, development consultants, professors, students, and anyone interested in helping an organization transform its brand meaning from an ordinary trademark to a strategic competitive advantage.