Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “Measuring the Networked Nonprofit,” winner of the 2013 Terry McAdam Nonprofit book award. The conference offers lots of opportunities to learn many practical tips for social media from a wide range of experts, like colleague Kivi Leroux Miller. (If you register, use can save $25 by using the discount code “Beth”)
Darian and Ritu have been organizing this conference for two years now. Darian offers up this social media insight called the Burrito Principle. How many times have you seen people in the grocery store or waiting to pick up their sandwich order or their burrito from a burrito truck – while standing in a line and browsing their mobile phones? It’s called “found time,” as Udi Ofer, CEO, ACLUNJ once described when I asked how to you find the time to tweet? This is the time you should should be posting and engaging on social channels.
check out or better yet, join our keynote Beth Kanter and us in San Francisco on October 10-11, and use the discount code “Beth” to save $25.
The Best Times To Post To Social Media: Introducing the Burrito Principle
By Darian Rodriguez Heyman, Founder of Nonprofit Boot Camp and Co-Founder of Social Media for Nonprofits
As the end of the year draws near and nonprofits large and small start thinking about strategies to break through the clutter and raise big bucks, Beth asked me to share a simple yet important tip for ensuring your message is heard when you put together your email appeals and online fundraising campaigns.
Aside from our beloved Beth Kanter, John Haydon and many other top social media professionals have written about the best times of day to post your messages on the world’s largest social networks. Often these tips contradict one another, so as we gear up for the biggest fundraising time of the year, I decided to combine some data with the personal experience gained producing the Nonprofit Boot Camp and Social Media for Nonprofits conferences (next up, SF on 10/10-11, with a keynote by Beth!) and a bit of common sense… introducing The Burrito Principle.
The basic idea is that you want to reach people on Facebook and Twitter during their down time, when they’re most likely to log in. Note this is different than email, where the guiding principle is not to be unread message number 42 of 63 when someone gets back to work and clears out their inbox (hence, send your email blasts at 11am or 3pm Tues/Weds/Thurs).
With social media, on the other hand, your Facebook posts and tweets should be timed to catch people when they have time on their hands:
- 8:30am— when they’re on their way into work
- 12:30pm— when they’re checking their iPhone while eating a burrito
- 5:30pm— on the bus ride home
- 10pm— after the kids go to sleep, which in general is the single best time to post during the week
The data says that weekdays all perform about the same, but Wednesdays are actually the worst, while weekends provide the best reach, so plan your posts accordingly. Of course, your mileage may vary depending on whether your audience is professionals vs. youth, and be sure to use tools like RowFeeder’s free reports to figure out what time zone your audience is in.
I hope this small tip helps you reel in the big bucks as 12/31 roles around, and if you’re interested in learning more about our efforts producing the nation’s only conference series devoted to social media for social good, check out www.SM4NP.org or better yet, join our keynote Beth Kanter and us in San Francisco on October 10-11, and use the discount code “Beth” to save $25.
About the Guest Blogger:
Darian Rodriguez Heyman co-founded Social Media for Nonprofits, which educates social sector leaders on how to advance fundraising, marketing, advocacy, and recruitment efforts online. Previously, he served as Executive Director of Craigslist Foundation and he is also the author of the best-selling book, Nonprofit Management 101 and a frequent keynote speaker at nonprofit gatherings around the world.