Books | Beth's Blog - Part 13

Archive for the ‘Books’ Category

Book: We First: How Brands & Consumers Use Social Media To Build A Better World

Simon Mainwaring’s new book,  We First, launches this week.    It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet.     The book offers a new marketplace model that is not drive by “me first” corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty.… Read More

Book: Welcome to the Fifth Estate

There’s been a nice crop of social media books published this spring!   So Mondays have become book review days as part of the discipline to keep up with reading.    My Zoetica colleague, Geoff Livingston, shared a preview copy of his forthcoming book Welcome to the Fifth Estate and it is a great read!… Read More

Book: A Great How-To On Creating Social Content

I picked up a copy of  Content Rules by Ann Handley and CC Chapman and could not put it down.    The books shares the secrets to creating good content on social channels that engages your audiences.   They offer principles, how-to steps and tips, and case studies.… Read More

Book: Nonprofit Management 101

Theory informs practice.  Practice informs theory.     You need both.  The best how-to books out there combine them.  A book that is all  concepts and theory, makes it hard to apply the information in the real world.   But, if the book is just a collection of disconnected tips, then you run the risk of implementing with out strategy.  … Read More

New Book: The Future of Nonprofits

My colleagues David Neff and Randal C Moss have written a book called The Future of Nonprofits that launches next month.  As Zoetica colleague Geoff Livingston notes, writing a book is no small feat.  (I can agree on that one!)

So, a big congrats to David and Randal!… Read More