There’s been a nice crop of social media books published this spring! So Mondays have become book review days as part of the discipline to keep up with reading. My Zoetica colleague, Geoff Livingston, shared a preview copy of his forthcoming book Welcome to the Fifth Estate and it is a great read!… Read More
I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies.… Read More
Theory informs practice. Practice informs theory. You need both. The best how-to books out there combine them. A book that is all concepts and theory, makes it hard to apply the information in the real world. But, if the book is just a collection of disconnected tips, then you run the risk of implementing with out strategy. … Read More
My colleagues David Neff and Randal C Moss have written a book called The Future of Nonprofits that launches next month. As Zoetica colleague Geoff Livingston notes, writing a book is no small feat. (I can agree on that one!)
So, a big congrats to David and Randal!… Read More
The Bold, Focused Ideas of Breakthrough Nonprofit Brands by Carol Cone
A few weeks ago, Beth was kind enough to host a book giveaway and New Year resolution contest for nonprofits to celebrate the launch of my new book Breakthrough Nonprofit Branding, which I co-authored with Jocelyne Daw, Kristian Darigan Merenda and Anne Erhard.… Read More
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