Books | Beth’s Blog - Part 7

Archive for the ‘Books’ Category

Book: Cause Marketing for Dummies

Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy.  I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters.… Read More

Dashboard Design Principles

Dashboards are a nonprofit’s best friend because they can be powerful tools in communicating your organization’s important measurement data at a glance.   If a dashboard fails to tell you what need in glance, then you’ve wasted all that data collection time.   … Read More

Book: We First: How Brands & Consumers Use Social Media To Build A Better World

Simon Mainwaring’s new book,  We First, launches this week.    It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet.     The book offers a new marketplace model that is not drive by “me first” corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty.… Read More

Book: Welcome to the Fifth Estate

There’s been a nice crop of social media books published this spring!   So Mondays have become book review days as part of the discipline to keep up with reading.    My Zoetica colleague, Geoff Livingston, shared a preview copy of his forthcoming book Welcome to the Fifth Estate and it is a great read!… Read More

Book: A Great How-To On Creating Social Content

I picked up a copy of  Content Rules by Ann Handley and CC Chapman and could not put it down.    The books shares the secrets to creating good content on social channels that engages your audiences.   They offer principles, how-to steps and tips, and case studies.… Read More