During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. Many authors generously sent me review copies . … Read More
Note from Beth: Carol Cone was kind enough to offer several copies of her a book as a giveaway. Leave a comment on this post explaining what your organization’s singular, most important activity will be in 2011 that will at-once drive social impact, engage supporters and increase revenues.
Note from Beth: I’m taking part in the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. I read an early draft of the book and think it is a very important idea for those of us in the nonprofit community embrace.
Malcolm Gladwell’s article “Small Change: Why the revolution will not be tweeted,” brings the slacktivism, social media for social good or evil, strong and weak ties, and organizations vs networks debates to a mainstream audience. He tries to make the point: “Social change has been happening before the creation of Twitter four years ago” but disappoints. … Read More
On Sunday, I attended the book launch for the Dragonfly Effect, a book about quick, powerful ways to use social media for social change by Jennifer Aaker and Andy Smith. This book party was different, not because it had kids activities or the fun photo booth (see above), but because it also had a table from Be The Match to encourage people to sign up for the bone marrow registry. … Read More
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