Books | Beth’s Blog - Part 7

Archive for the ‘Books’ Category

Measuring the Return on Relationships

Note from Beth: A few weeks ago,  I suggested that nonprofits stop using the phrase “ROI” or questions like “What’s the Return?” and ask “What’s the Change?”   I had a quick chat with Claire about this idea and invited her write a guest post to celebrate the launch of her new book, Twitter for Good – which is filled with great insights and practical advice about making Twitter power your nonprofit’s mission.

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Measuring the Networked Nonprofit

If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources.    I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “Social Media, Nonprofit, and ROI Poetry Slam” where she was a participant.  … Read More

Book: Cause Marketing for Dummies

Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy.  I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters.… Read More

Dashboard Design Principles

Dashboards are a nonprofit’s best friend because they can be powerful tools in communicating your organization’s important measurement data at a glance.   If a dashboard fails to tell you what need in glance, then you’ve wasted all that data collection time.   … Read More

Book: We First: How Brands & Consumers Use Social Media To Build A Better World

Simon Mainwaring’s new book,  We First, launches this week.    It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet.     The book offers a new marketplace model that is not drive by “me first” corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty.… Read More