Case Studies | Beth’s Blog

Archive for the ‘Case Studies’ Category

How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

pope emoji

As you probably know, the Pope is visiting the United States this week in Washington, DC; Philadelphia; and New York City.   While the crowds will gather on the ground for a change to touch the hand of Pontiff, there will be a lot of crowds online to celebrate his visit.  … Read More

Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review.   The panelists included:

  • Cindy Johanson , Executive Director, Edutopia
  • Matt Fitzgerald , Attention Lab Director, Upwell
  • Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium
  • Abdi Soltani , Executive Director, American Civil Liberties Union of Northern California
  • James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus
  • Trenton DuVal , Development & Communications Manager, International Development Exchange (IDEX)

The design and format of the panel was  inspired by “poetry slams” where poets share their poems and there is audience participation.   … Read More

The Ladder of Love: Growing Facebook Fans

Ladder of Love on Facebook

I was lucky enough to spend my last afternoon in Alaska  driving to Talkeetna with Aliza Sherman who lives in Alaska who I’ve known since 1995 and with Cassandra Stalzer my host!    I love the framework she created for identifying and cultivating Super Fans on Facebook.  … Read More

Social Media: Who Will Do The Work?

Three Models

No matter where I’m speaking or teaching workshops, the same questions come up …

How much time does it take to do social media effectively?
Who in our organization is going to do the work?
How are ever going to find the time to do social media?

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How KaBOOM! Is Using a Networked Approach To Scale Social Change

Note from Beth: Please join me on June 21st from 1-2 PM PST for the virtual launch of The Networked Nonprofit.  One of the key messages in the book is that nonprofits need to work less as isolated institutions and more as networks. 

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