Content | Beth’s Blog

Archive for the ‘Content’ Category

The Ultimate Tool for Managing Your Organization’s Social Strategy: LightBox Collaborative Editorial Calendar 2015 Edition

Note from Beth: Last week I was in New Orleans for the National Assembly of State Arts Councils meeting.    I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence.   We covered strategy, especially identifying audiences through personas and key objectives.  

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How Many Social Channels Should Our Nonprofit Use?

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” or variations “Is X social channel worth it for our organization?” or “With limited time and resources, what social channels make sense to invest in?”    This is one of the questions that is hard to answer with a sound byte of clever, easy advice.  … Read More

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3

It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones.… Read More

The Art of Less As More: Micro Content

Visual.ly has published this really useful and free e-book on Micro Content.   As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”    The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources.  … Read More

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies.  One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter.    Someone in the audience asked,  “But what if your nonprofit doesn’t have cute animals for its content?”  One option:  Use quotes.… Read More