Content | Beth’s Blog

Archive for the ‘Content’ Category

The Photo that Was Worth 25,000 Shares

Note from Beth: Earlier this month,  I posted shared an article mentioning a warning from Facebook to Page Admins:  Your organic reach will decline.    I asked fans if they thought paid reach will become a standard part of their strategy.  

Read More

If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit:  Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara.   One of the fun exercises I facilitated  is a “Fishbowl” where a small group of  participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition.

Read More

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

I’m a list maker!  I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture.     There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start.  … Read More

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny.   And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good.  … Read More

Nonprofits and Content Strategy: The Wisdom of the Network

Note from Beth: I’ve learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale’s Your Network is Your Networth over the summer.   And, social networks like LinkedIn or Facebook can provide the petri dish for growing a vibrant personal network.    

Read More