Digital Strategy | Beth's Blog - Part 12

Archive for the ‘Digital Strategy’ Category

What Tools Are You Using for Listening, Engaging, and Social Media Management?

Based on the discussion threads in my Facebook page,  I’ve updated my mega list of tools in my social media listening and engaging instructional wiki.   In reflecting over the past three years,  the definition of listening tools has broadened beyond “monitoring” or “research” to include several categories:   social media engagement management,  analytics, influencer identification, and social network analysis.… Read More

What Tools Do You Use for Making Your Nonprofit’s Social Media Use Efficient?

Flickr Photo by Roberto Ferrari – Creative Commons License Some Rights Reserved


Note from Beth: Social media is not a waste a time, but there are ways to waste your time.   On Saturday, I had the honor of presenting at Craigslist Foundation Boot Camp and one of the burning questions was about efficiency.  

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Social Media Listening: You Don’t Have To Be Joey Chestnut on the 4th of July!

Wendy Harman from the Red Cross wished me a Happy Fourth of July with a Joey Chestnut reference which reminded of a post I wrote almost a year ago.  Let me explain.

Joey Chestnut won the Nathan’s hot dog eating contest in 2008.  … Read More

Nonprofit 2.0 Reflections: Sharing Practices Around Listening and Free Agents

I attend a lot of conferences, but mostly as a keynote speaker, workshop leader, or panelist. I don’t often get a chance to listen and learn.  That was the gift of attending Nonprofit 2.0 Conference, especially the “unconference sessions”  in Washington, DC on Friday. … Read More

Knitting Together Your Website, Email, and Social Media Content

Guest Post by Kivi Leroux Miller

Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause.  To help her celebrate,  I invited to write a post with some steps and tips for integrating web content, email, and social media.

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