Digital Strategy | Beth's Blog - Part 2

Archive for the ‘Digital Strategy’ Category

Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news.  The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.… Read More

Guest Post: Facebook Video Tips from Non-Profit Marketers

Note from Beth:  Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018?  It should be. Using a tool like Animoto can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. 

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Let’s #ReclaimSocial Media for Social Good

Earlier this week, I had the honor of kicking off the first day of a week of workshops for 50 women’s right leaders from the United States through a program called “Tech2EmpowerUSA.” The goal of the program is to connect these leaders with technology experts to create a connected movement.… Read More

Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?

 

Yesterday was my birthday.  And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them.  This year I had a tsunami of birthday wishes.… Read More

A Few Thoughts About Nonprofits and Digital Transformation in 2018

Over the past year, I have felt less optimistic than ever about the power of connectivity and networks for social good. And, if the truth be told, almost to the point of wanting to crawl up on a fetal position and never another look at a screen again.… Read More