Content | Beth’s Blog - Part 2

Archive for the ‘Content’ Category

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

I’m a list maker!  I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture.     There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start.  … Read More

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny.   And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good.  … Read More

Nonprofits and Content Strategy: The Wisdom of the Network

Note from Beth: I’ve learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale’s Your Network is Your Networth over the summer.   And, social networks like LinkedIn or Facebook can provide the petri dish for growing a vibrant personal network.    

Read More

Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

This “Keep Calm and Shine On” t-shirt is a riff on the popular “Keep Calm and Carry On” meme used by Autism Speaks to help promote the annual World Autism Awareness Day.

The California Coverage and Health Initiative used this variation to promote enrolling in health care coverage as of October 1st.… Read More

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels.   While Facebook recently launched a huge free stock photo archive for use in Facebook ads,  finding compelling, high quality images that are low cost or free for image overlays, blog post and other channels can be difficult.    … Read More