Content | Beth’s Blog - Part 2

Archive for the ‘Content’ Category

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy


Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies.  One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter.    Someone in the audience asked,  “But what if your nonprofit doesn’t have cute animals for its content?”  One option:  Use quotes.… Read More

The Photo that Was Worth 25,000 Shares

Note from Beth: Earlier this month,  I posted shared an article mentioning a warning from Facebook to Page Admins:  Your organic reach will decline.    I asked fans if they thought paid reach will become a standard part of their strategy.  

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Photo by Gary Clark

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit:  Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara.   One of the fun exercises I facilitated  is a “Fishbowl” where a small group of  participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition.

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Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Photo by Andrew Watt

I’m a list maker!  I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture.     There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start.  … Read More

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny.   And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good.  … Read More