Content | Beth’s Blog - Part 2

Archive for the ‘Content’ Category

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny.   And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good.  … Read More

Nonprofits and Content Strategy: The Wisdom of the Network

Note from Beth: I’ve learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale’s Your Network is Your Networth over the summer.   And, social networks like LinkedIn or Facebook can provide the petri dish for growing a vibrant personal network.    

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Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

This “Keep Calm and Shine On” t-shirt is a riff on the popular “Keep Calm and Carry On” meme used by Autism Speaks to help promote the annual World Autism Awareness Day.

The California Coverage and Health Initiative used this variation to promote enrolling in health care coverage as of October 1st.… Read More

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels.   While Facebook recently launched a huge free stock photo archive for use in Facebook ads,  finding compelling, high quality images that are low cost or free for image overlays, blog post and other channels can be difficult.    … Read More

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

You are on a roll!  You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media.  With your metrics in hand, you know that visual content like infographics or text overlay images work really well with your audience.    … Read More