Digital Strategy | Beth's Blog - Part 2

Archive for the ‘Digital Strategy’ Category

Help I Just Lost My Google Ad Grant

Note from Beth: George Weiner from Whole Whale wrote this insightful piece about the Google Ad Grant program. He kindly offered to let me republish here.  

Help I Just Lost My Google Ad Grant  – Guest Post by George Weiner

The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant.… Read More

The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

The Facebook data scandal (reports that Cambridge Analytica, a firm used by the Trump 2016 presidential campaign, scraped Facebook data for millions of users without their knowledge or permission) that erupted in mid-March and prompted user outrage, including a hashtag #deletefacebook, continues to grow.… Read More

Are you going to #deletefacebook?

In the aftermath of the reports that Cambridge Analytica, a firm that worked on President Trump’s 2016 campaign, used private data on 50 million Facebook users has erupted into a strong backlash against Facebook. The hashtag #deletefacebook has been circulating on the Internet.   … Read More

Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news.  The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.… Read More

Guest Post: Facebook Video Tips from Non-Profit Marketers

Note from Beth:  Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018?  It should be. Using a tool like Animoto can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. 

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