Digital Strategy | Beth's Blog - Part 4

Archive for the ‘Digital Strategy’ Category

New Guide: How To Engage Your Supporters with Social Listening

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Note from Beth:   In the decade or so that I’ve been doing social media, I’ve always been an advocate of  the “Listen, Learn, Adapt” approach to doing social and a decade later, it is still very important for success.   The first and most important step is for organizations to put on their listening ears and monitor conversations, get feedback, and continuously improve.  

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Recent Social Media User Data: One Big Takeaway for Nonprofits

One way I keep up with news and trends in social media is to curate social media research studies on Pinterest, share on my Facebook Page, and make sense of them here on my blog.

Here’s one insight about how your nonprofit might use some of this recent data to inform your social media strategy:

Acenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study, surveyed more than 2,000 U.S.… Read More

Ways that Emerging Nonprofit Leaders Can Build Virtuoso Listening Skills

For the past few months, I’ve been facilitating a Nonprofit Emerging Leaders online peer learning project with Third Plateau Impact Strategies.  It’s a pilot supported by the Packard Foundation that tests different approaches to emerging leaders professional development.   We created The Emerging Leaders Playbook which served as the “text book” or content for the training.… Read More

Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day.  One of the goals of the giving day is to improve the local skills and capacity of nonprofits in online fundraising, and I was impressed at the level of knowledge in the room.  … Read More

The Ultimate Tool for Managing Your Organization’s Social Strategy: LightBox Collaborative Editorial Calendar 2015 Edition

Note from Beth: Last week I was in New Orleans for the National Assembly of State Arts Councils meeting.    I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence.   We covered strategy, especially identifying audiences through personas and key objectives.  

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