Content | Beth’s Blog - Part 5

Archive for the ‘Content’ Category

The Unanticipated Benefit of Content Curation

I was honored to write a feature article in the recent issue of the NTEN journal called “The Unanticipated Benefits of Content Curation: Reducing Information Overload.”   I’ll be doing a FREE webinar on Thursday, July 12 at 11 am PST to walk you through the idea and practices described in the area.  … Read More

One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Post consistent content that your audience loves and your social media will be successful.   Is it that simple?  Yes and no.    Using best practices and tips based on research can help you improve.  But if you want to get better results, you need a content strategy, strong creation and curation skills, and a  robust measurement process.  … Read More

Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

 

As part of my work at the Packard Foundation this year,  I’m honored to be working on a project called “Friending the Finishline,” a group of children’s health advocates who are working together on a peer learning exchange to discover how to best use Facebook and other social networking tools to advance their work in children’s health.    … Read More

Pinterest Nonprofit Benchmarking with Pinerly

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest.    I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading  this analysis from the Poynter Blog based on stats provided by Pinerly.  … Read More

Are You Content Creation Impaired? Here’s Some Tips and Resources

Compelling content (and a good measurement process) is the heart and soul of a successful integrated strategy.     But, for many nonprofits, creating a consistent stream of high quality content isn’t easy.       This excellent infographic, “22 Ways to Create Compelling Content When You Don’t Have A Clue” and accompanying post is a lifesaver for people like me who are “content creation impaired.”       Occasionally, like today, I find myself stuck or lack inspiration for what to blog about or there is a hole in my editorial calendar.      … Read More