Digital Strategy | Beth's Blog - Part 5

Archive for the ‘Digital Strategy’ Category

The Art of Less As More: Micro Content

Visual.ly has published this really useful and free e-book on Micro Content.   As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”    The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources.  … Read More

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies.  One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter.    Someone in the audience asked,  “But what if your nonprofit doesn’t have cute animals for its content?”  One option:  Use quotes.… Read More

The Photo that Was Worth 25,000 Shares

Note from Beth: Earlier this month,  I posted shared an article mentioning a warning from Facebook to Page Admins:  Your organic reach will decline.    I asked fans if they thought paid reach will become a standard part of their strategy.  

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit:  Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara.   One of the fun exercises I facilitated  is a “Fishbowl” where a small group of  participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Last week the Packard Foundation hosted a convening on “Data Informed Philanthropy,” an effort to explore and build digital systems that enable philanthropies to be truly data-informed.    This term means having effective systems for collecting, analyzing, and making sense of data  to inform and enable greater impact with funding.      … Read More