I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies.… Read More
Note from Beth: Alison Zarella is the co-author of the recently published “The Facebook Marketing Book.” I received a review copy from O’Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy.
Note from Beth: We featured Momsrising in our book, The Networked Nonprofit, as an example of a nonprofit that was born as a Networked Nonprofit. They are experts in using social media as part of their multi-channel advocacy campaigns. They are also experts in repurposing content for different channels.
Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results.
Note from Beth: Lately, a question on my mind is whether or not the concept of Networked Nonprofits is a global one as I’ve had the opportunity to share some of the ideas beyond the US borders in Kenya and UK.
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