Digital Strategy | Beth's Blog - Part 7

Archive for the ‘Digital Strategy’ Category

Content Curation for Nonprofits – Notes from #13ntccur8


This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits”  with Will Coley.  This blog post offers reflections and resources from the session.

I’ve been a content curator for many years, using the techniques to help me develop curriculum materials for workshops and blog posts – as a form of professional development.  … Read More

Lean Start Up Framework Meets Nonprofit Campaign: The Lifecycle of an Upwell Campaign

Awesome illustrations by Upwell’s  super rad intern, Christine!

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment.   What they had in common:  the one metric that matters – a method where you focus on key metric to test, experiment, and measure success.    

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How To Easily Repurpose Your Content for Social Channels

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently.    Optimizing your content for social channels does not have to be labor intensive.  … Read More

How To Make Content Creation More Efficient: Use An Idea Dashboard

Been thinking a lot  about of the work processes around creating content and measuring its against outcomes this week.    One idea that came up in my post earlier this week about creating and measuring content, was the concept of an idea dashboard.    … Read More

Content Strategy, Creation, Organization, and Measurement

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The comments in the thread were terrific and generated a blog post: http://www.bethkanter.org/getting-started.   But more importantly, I wanted to close the loop and show you that after getting back to a consistent editorial calendar, the engagement and reach came back from vacation.… Read More