Content | Beth’s Blog - Part 7

Archive for the ‘Content’ Category

Grazing on Curated Lists Is Like Sipping A Fine Wine

Earlier this week, I wrote a post called “Content Curation Is Listening and Engaging” about the art and science of curating information.   It is process o f organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network.     … Read More

Can You Experiment Your Way Out of the Filter Bubble?

One of the books in my summer reading pile is Eli Pariser’s  The Filter Bubble:  What the Internet is Hiding From You.      Last week, my Networked Nonprofit co-author Alison Fine recently interviewed the author on her monthly  Chroncile of Philanthropy podcast.  … Read More

Book: A Great How-To On Creating Social Content

I picked up a copy of  Content Rules by Ann Handley and CC Chapman and could not put it down.    The books shares the secrets to creating good content on social channels that engages your audiences.   They offer principles, how-to steps and tips, and case studies.… Read More

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Note from Beth: Alison Zarella is the co-author of the recently published “The Facebook Marketing Book.”    I received a review copy from O’Reilly.   The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy.

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Using Social Media to Leverage Family Stories for Healthcare Reform: MomsRising Shares Lessons Learned

Note from Beth: We featured Momsrising in our book, The Networked Nonprofit, as an example of a nonprofit that was born as a Networked Nonprofit.   They are experts in using  social media as part of their multi-channel advocacy campaigns.   They are also experts in repurposing content for different channels. 

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