Content | Beth’s Blog - Part 7

Archive for the ‘Content’ Category

Book: A Great How-To On Creating Social Content

I picked up a copy of  Content Rules by Ann Handley and CC Chapman and could not put it down.    The books shares the secrets to creating good content on social channels that engages your audiences.   They offer principles, how-to steps and tips, and case studies.… Read More

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Note from Beth: Alison Zarella is the co-author of the recently published “The Facebook Marketing Book.”    I received a review copy from O’Reilly.   The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy.

Read More

Using Social Media to Leverage Family Stories for Healthcare Reform: MomsRising Shares Lessons Learned

Note from Beth: We featured Momsrising in our book, The Networked Nonprofit, as an example of a nonprofit that was born as a Networked Nonprofit.   They are experts in using  social media as part of their multi-channel advocacy campaigns.   They are also experts in repurposing content for different channels. 

Read More

What is Your Nonprofit’s Holiday Content Strategy for Facebook?

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices.    Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results.

Read More

Enabling a Participatory Culture using Creative Commons Licenses

Note from Beth: Lately, a question on my mind is whether or not the concept of Networked Nonprofits is a global one as I’ve had the opportunity to share some of the ideas beyond the US borders in Kenya and UK.   

Read More