Digital Strategy | Beth's Blog - Part 8

Archive for the ‘Digital Strategy’ Category

Customer Feedback in the Non-Profit Sector: Listening to Low-Income Consumers

Note From Beth: With the rise of mobile adoption and the primary use to access the Internet and social platforms, it is reaching across consumer segments of all income levels.  Zero Divide published a report called “Funding Mobile Strategies for Social Impact: The Future is Now”.

Read More

Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

 

As part of my work at the Packard Foundation this year,  I’m honored to be working on a project called “Friending the Finishline,” a group of children’s health advocates who are working together on a peer learning exchange to discover how to best use Facebook and other social networking tools to advance their work in children’s health.    … Read More

Pinterest Nonprofit Benchmarking with Pinerly

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest.    I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading  this analysis from the Poynter Blog based on stats provided by Pinerly.  … Read More

Are You Content Creation Impaired? Here’s Some Tips and Resources

Source: Copyblogger

Compelling content (and a good measurement process) is the heart and soul of a successful integrated strategy.     But, for many nonprofits, creating a consistent stream of high quality content isn’t easy.       This excellent infographic, “22 Ways to Create Compelling Content When You Don’t Have A Clue” and accompanying post is a lifesaver for people like me who are “content creation impaired.”       Occasionally, like today, I find myself stuck or lack inspiration for what to blog about or there is a hole in my editorial calendar.      … Read More

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Links to original infographic

This post covers some simple techniques to give your fans the content they want most and inspire more engagement.     Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them.  … Read More