Digital Strategy | Beth's Blog - Part 9

Archive for the ‘Digital Strategy’ Category

What does monitoring your brand on social media channels really mean?

“Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy.   Listening is the process tracking brand mentions or related key words and  transforming a “river of noise” into insights that allow you to make decisions.    … Read More

Honoring Martin Luther King, Jr Today: Inspiration from Pinboard

 

The newest social media darling is Pinterest, a platform that nonprofits can use to curate compelling visual content.    Pinterest, with its ease of use and the pleasing beautiful sea of visuals, is the perfect place to curate inspiration for Martin Luther King, Jr.… Read More

How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Measure Networked Nonprofit

View more presentations from Beth Kanter

As part of my work this year as Visiting Scholar at the Packard Foundation,  I’ve facilitated many peer learning groups on effective social media, networked nonprofits, and measurement.    Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit, with co-author KD Paine.    … Read More

Boost Your Voice with LightBox Collaborative’s 2012 Editorial Calendar

Flickr Photo by Yandel

 

Note from Beth: Back in 2009, the first week I started as Visiting Scholar at the David and Lucile Packard Foundation, I had the pleasure of meeting Holly Minch, Founder of LightBox Collaborative, who is an expert at helping nonprofits and philanthropies unlock the potential of strategic communications for social change.    

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How To Recognize Great Content Curation: Curating Curators

(Thanks to Giuseppe Mauriello for finding this deck)

Dilbert characters are talking about content curation..    Scoop.It one of the premiere content creation tools is now out beta.   In my own curation of content, I’m discovering many more content curators out there.  … Read More