CSR | Beth’s Blog - Part 2

Archive for the ‘CSR’ Category

My Triple Ripple of Kindness: Helping Women in San Jose and Kenya

I’ve been complaining about Apple’s anti-charity approach, but for this post I want to share an example about how one company is encouraging acts of kindness and charity during the holiday season.   It comes from Apple’s  Silicon Valley neighbor, Yahoo. … Read More

If we want to change Apple’s iPhone Donation Policy ….

Apple makes it really difficult for nonprofits to collect donations from within iPhone apps (read Jake Shapiro’s Editorial or  this post about why Apple pulled PayPal’s app).  Here’s more about why it is important.   As the Chronicle of Philanthropy reported last Friday, Apple’s policy has raised the ire of some nonprofits leaders and there is a online petition with almost 2,000 signatures collected so far sending Mr.… Read More

Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Note from Beth: Kami Watson Huyse, who is also my business partner at Zoetica, and I are currently Fellows at  Society of New Communication Research.   Our research  started several months ago with a literature search,  is focused on best practices in incorporating a social media strategy into CSR and Cause Marketing programs.

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Twitter’s Claire Williams Shares Why Literacy Is Her Cause

Note from Beth: As a supporter of the work that the Sharing Foundation does for children in Cambodia, I’ve seen first hand the value of literacy programs in developing countries.   The Sharing Foundation started this Khmer Literacy program for young children of farm workers in Cambodia – that helped these children learn to read and write in their native language and enter school.     

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