Engagement | Beth’s Blog

Archive for the ‘Engagement’ Category

Methods and Metrics for Assessing Civic Tech

Note from Beth: My colleagues at Network Impact have released an important report about measuring and evaluating “civic tech” based on their experience working with Knight Foundation grantees.     It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making.  

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My Most Engaged Follower On Twitter Is @JenniferPreston

My most engaged follower on Twitter this past week is Jennifer Preston.  I know why Jennifer, who is the VP at the Knight Foundation is one of my engaged followers this week.   Earlier this week I was in Miami to do a social media pre-workshop at the Knight Digital Media Seminar.  … Read More

How Many Social Channels Should Our Nonprofit Use?

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” or variations “Is X social channel worth it for our organization?” or “With limited time and resources, what social channels make sense to invest in?”    This is one of the questions that is hard to answer with a sound byte of clever, easy advice.  … Read More

How Do World Leaders Use Twitter? New Findings from Annual Twiplomacy Study

Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network.  The research is conducted annually by Burson-Marsteller and I was lucky enough to get an advanced copy of their study released today.… Read More

Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Note from Beth: In 2014, digital marketers predicted the rise of  ”niche social networks,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable.  

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