Engagement | Beth’s Blog - Part 4

Archive for the ‘Engagement’ Category

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Links to original infographic

This post covers some simple techniques to give your fans the content they want most and inspire more engagement.     Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them.  … Read More

How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Measure Networked Nonprofit

View more presentations from Beth Kanter

As part of my work this year as Visiting Scholar at the Packard Foundation,  I’ve facilitated many peer learning groups on effective social media, networked nonprofits, and measurement.    Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit, with co-author KD Paine.    … Read More

A Revolution in Documentary Film

Note From Beth: Yesterday, I attended a convening called “Beyond Dynamic Adaptability” for arts organizations about cultural participation in the arts.  A hot topic:  How do artists and arts organizations engage audiences in the creative process?    One of the slides shared (from a study by the Irvine Foundation) presented a ladder of engagement for arts audiences – from receptive to participatory.    

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Facebook Changes for Organization Pages: Focus On Results

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and  privacy.    Many people are wondering what it means for nonprofit brands  using Facebook as one of their marketing channels.  … Read More

What’s the Secret to Social Media Success? Cute Animal Theory

What will it take to get the climate some attention?  Cute Dog Photos! That’s Sam, grist.org’s office puppy.

We know that people would much rather look at pictures of cute dogs than think about downers like climate change. So, grist-.org  is using Sam to call attention to the environment and harness puppy power on behalf of the climate.  … Read More