Engagement | Beth’s Blog - Part 4

Archive for the ‘Engagement’ Category

What’s the Secret to Social Media Success? Cute Animal Theory

What will it take to get the climate some attention?  Cute Dog Photos! That’s Sam, grist.org’s office puppy.

We know that people would much rather look at pictures of cute dogs than think about downers like climate change. So, grist-.org  is using Sam to call attention to the environment and harness puppy power on behalf of the climate.  … Read More

Celebrating 25 Years Today: Some Thoughts About Relationships and Networks

Twenty five years ago on this date (September 14th),  my husband and I got married!   We’ve been together for 32 years!   I marked my 20th anniversary in Flickr and on YouTube with this video (darn the gown doesn’t fit!)

I checked out Rob Cottingham and Alex Samuels  geek anniversary gift list and it looks like photography equipment is how you’re supposed to mark a quarter century of marriage – probably in focal lengths of 25 mm?    … Read More

Why Conversion Is A Better Objective Than Traffic Referral

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine.    (Her  recent book, Measuring What Matters, is a must read.)

So, lately, I’ve been on the hunt for good nonprofit measurement stories.  

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Social Media Advice in Fortune Cookies

I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement.  This week, the post that got the most conversation was a playful and visual one.   … Read More

Is Measuring Your Facebook Edgerank Useful?

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting.   What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page?    … Read More