Engagement | Beth’s Blog - Part 4

Archive for the ‘Engagement’ Category

Why Conversion Is A Better Objective Than Traffic Referral

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine.    (Her  recent book, Measuring What Matters, is a must read.)

So, lately, I’ve been on the hunt for good nonprofit measurement stories.  

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Social Media Advice in Fortune Cookies

I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement.  This week, the post that got the most conversation was a playful and visual one.   … Read More

Is Measuring Your Facebook Edgerank Useful?

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting.   What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page?    … Read More

What the Research Says About Increasing Facebook Engagement

This post summarizes some findings from a  recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page.   I also tested some of the tips suggested by the research.   … Read More

Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Over the past two years, as part of my work as Visiting Scholar for nonprofits and social media at the David and Lucile Packard Foundation, I have had the opportunity to participate in The Network of Network Funders (NNF) ,  a community of practice for funders who are intentionally investing in and working through networks.  … Read More