Failure | Beth's Blog - Part 4

Archive for the ‘Failure’ Category

How To Make Measurement Fun!

Last week I wrote about nonprofit “measurement malaise” that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun?  In response, Jono Smith said that was like asking how to make going to the dentist fun!… Read More

Lessons from Red Cross: Twitter Mistakes and How To Handle Them

Back over the summer,  I wrote a post called “What was your worst social media mistake?  What did you learn?”   If you read through the comments,  misdirected tweets (tweets sent to an organizational account, not a personal account or private message sent out to all) were the most common.     … Read More

What Was Your Biggest Social Media Mistake? What Did You Learn?

“I made a mistake.”   Those are hard words for some people to utter when there has been a screw up and they’re responsible for it.   It is especially hard given the blame game culture that exists in most workplaces and work relationships. … Read More