Fundraising | Beth’s Blog - Part 4

Archive for the ‘Fundraising’ Category

Oct

2012

22

Walk in Your Donor’s Shoes: Be Your Donor Day – Oct. 24th

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Walk in Your Donor’s Shoes: Be Your Donor Day – Oct. 24th

I’ll never forget the advice that my colleague, Ettore Rossetti Director, Internet Marketing from Save the Children, offered during a panel I moderated at the NTC in 2011 on free agent fundraising    He said suggested going out and trying to raise money for your organization through a social network as an individual and learn how easy or hard it is — and fix those things are getting in the way of building a great relationship with donors and letting them fundraise on your organization’s behalf.… Read More

Sep

2012

26

Bridging the Opportunity Divide – Empowering Youth to Imagine and Realize their Futures

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Bridging the Opportunity Divide – Empowering Youth to Imagine and Realize their Futures

Note from Beth: During the Mashable Social Good Summit earlier this week,  I ran into Akhtar Badshah from Microsoft with colleagues who were on a panel to discuss the challenges facing youth today or the “opportunity divide.”    Their solution is Microsoft YouthSpark.

… Read More

Sep

2012

20

#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

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#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Giving  Tuesday hopes to spark a movement of people and organizations who want  to celebrate giving and encourage more and smarter giving during the holiday season.    The intent is to create an annual national day of giving on the Tuesday after Thanksgiving or this year on  November 27, 2012.    … Read More

Apr

2012

20

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Guest Post By Dennis McCarthy

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing

With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More

Apr

2012

18

Find the Charlie’s, Justine’s, and Edna’s in your network

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Find the Charlie’s, Justine’s, and Edna’s in your network

I was honored to moderate a panel at  Innogive Conference on the intersection of social and mobile strategy.   I got to hear Scott Dunlap who is VP, Emerging Opportunities/New Ventures at PayPal deliver a great talk that offers some persona for different actors in your nonprofits network and how they influence, activate, or raise awareness for your cause through social channels.  … Read More

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