Hurricane Sandy has crippled the East Coast is this morning’s New York Time’s headline. But the story is personal for me. I grew up in Atlantic City and my parents still live in the house they’ve owned for over 50 years. … Read More
I’ll never forget the advice that my colleague, Ettore Rossetti Director, Internet Marketing from Save the Children, offered during a panel I moderated at the NTC in 2011 on free agent fundraising He said suggested going out and trying to raise money for your organization through a social network as an individual and learn how easy or hard it is — and fix those things are getting in the way of building a great relationship with donors and letting them fundraise on your organization’s behalf.… Read More
Note from Beth: During the Mashable Social Good Summit earlier this week, I ran into Akhtar Badshah from Microsoft with colleagues who were on a panel to discuss the challenges facing youth today or the “opportunity divide.” Their solution is Microsoft YouthSpark.
Giving Tuesday hopes to spark a movement of people and organizations who want to celebrate giving and encourage more and smarter giving during the holiday season. The intent is to create an annual national day of giving on the Tuesday after Thanksgiving or this year on November 27, 2012. … Read More
Guest Post By Dennis McCarthy
We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing
With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More