Note from Beth: As part of my work at the Packard Foundation, I’ve had the honor of designing and facilitating a “networked capacity building project” for a cluster of grantees, state-based groups, to be more effective in engaging their networks toward covering uninsured children.
Note from Beth: Your web site is your home base is the heart and soul of your content strategy. It is where you can further develop relationships with audiences you connect with through social media channels and a platform for tracking conversions to action.
Note From Beth: If you’ve picked up a copy of the newly released “Measuring the Networked Nonprofit: Using Data to Change the World” than you no doubt noticed the cartoons, created by Rob Cottingham, that begin each chapter.
Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” It is a key theme in our book, “Measuring the Networked Nonprofit.” What we talk about is the idea of taking baby steps in measurement to build the practice and you won’t be able to do that if you attempt to measurement too many things and collect too much data.
Note from Beth: Almost weekly, there is yet another tool, feature, or tactic that you can you try using as part of your social media tool box. But how do you know it is effective? Over the summer, Facebook has enabled you to pay for an individual post to be seen in more of your fans’ newsfeeds.
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