Housekeeping | Beth's Blog - Part 7

Archive for the ‘Housekeeping’ Category

Ask Me Anything: Packard Foundation Hosting Google Hangout Today – Oct 29th at 3 PM PST

This is from a blog post by Luis Chabolla at the Community Foundation of Santa Cruz.   I had the change to work with his organizations and many other Packard grantees during my four years as Visiting Scholar.

I was only supposed to be there for nine months, but the interest from grantees and other capacity builders was strong.  … Read More

How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Note from Beth: We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn).   If your nonprofit decides to set up a presence on LinkedIn,  check out how some of the early adopters are engaging with followers and the content they are sharing to help you get some ideas for you plan.    

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Is That A Camera in Your Pocket? Tips and Tools for MobilePhonetography As Part of Your Content Strategy

I’m facilitating a Peer Learning Program for the Knight Foundation with community foundations that are hosting Giving Days using the Knight Foundation’s Giving Day Playbook.  We were discussing marketing plans for earned, paid, online, and social media – and looking at good examples of social content.      … Read More

5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy

Note From Beth: The cartoon above is from my book, “Measuring the Networked Nonprofit,” and was alluding to what I call the “Cute Animal Theory” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel.

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Selfies for Good? Or just tapping into a narcissistic trend?

No doubt you’ve taken a “selfie,”  a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels.   Although selfies have been around for years, they have gained popularity recently. In December 2012, Time magazine noted that selfie was among its the “top 10 buzzwords” of 2012 and in August 2013, the term selfie also made its debut in Oxford Dictionaries Online’s quarterly update where it is defined as “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.”

While selfies are easy to do, they can also go horribly wrong.  … Read More