Listening | Beth’s Blog

Archive for the ‘Listening’ Category

Is “Ambient Data” from Social Media Channels Useful for Funders?

Last week the Packard Foundation hosted a convening on “Data Informed Philanthropy,” an effort to explore and build digital systems that enable philanthropies to be truly data-informed.    This term means having effective systems for collecting, analyzing, and making sense of data  to inform and enable greater impact with funding.      … Read More

Lean Start Up Framework Meets Nonprofit Campaign: The Lifecycle of an Upwell Campaign

Awesome illustrations by Upwell’s  super rad intern, Christine!

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment.   What they had in common:  the one metric that matters – a method where you focus on key metric to test, experiment, and measure success.    

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Why Your Nonprofit Should Be A Big Listener

 

Note from Beth: Last month during one of our book talks for “Measuring the Networked Nonprofit:  Using Data to Change the World, ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello.   Rachel is a long-time “nptech” colleague who is now leading the team at Upwell who is trained to sift through the vast amounts of real-time online conversations and content online to support ocean conservation.    

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Customer Feedback in the Non-Profit Sector: Listening to Low-Income Consumers

Note From Beth: With the rise of mobile adoption and the primary use to access the Internet and social platforms, it is reaching across consumer segments of all income levels.  Zero Divide published a report called “Funding Mobile Strategies for Social Impact: The Future is Now”.

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What does monitoring your brand on social media channels really mean?

“Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy.   Listening is the process tracking brand mentions or related key words and  transforming a “river of noise” into insights that allow you to make decisions.    … Read More