“Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. Listening is the process tracking brand mentions or related key words and transforming a “river of noise” into insights that allow you to make decisions. … Read More
One of the very first bloggers I started reading and having conversations with about social media was Alan Levine (aka CogDog Blog). Over the years, we have supported each other’s professional work and personal fundraisers before ever meeting in person. … Read More
Based on the discussion threads in my Facebook page, I’ve updated my mega list of tools in my social media listening and engaging instructional wiki. In reflecting over the past three years, the definition of listening tools has broadened beyond “monitoring” or “research” to include several categories: social media engagement management, analytics, influencer identification, and social network analysis.… Read More
Note from Beth: Social media is not a waste a time, but there are ways to waste your time. On Saturday, I had the honor of presenting at Craigslist Foundation Boot Camp and one of the burning questions was about efficiency.
Wendy Harman from the Red Cross wished me a Happy Fourth of July with a Joey Chestnut reference which reminded of a post I wrote almost a year ago. Let me explain.
Joey Chestnut won the Nathan’s hot dog eating contest in 2008. … Read More
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