Based on the discussion threads in my Facebook page, I’ve updated my mega list of tools in my social media listening and engaging instructional wiki. In reflecting over the past three years, the definition of listening tools has broadened beyond “monitoring” or “research” to include several categories: social media engagement management, analytics, influencer identification, and social network analysis.… Read More
Note from Beth: Social media is not a waste a time, but there are ways to waste your time. On Saturday, I had the honor of presenting at Craigslist Foundation Boot Camp and one of the burning questions was about efficiency.
Wendy Harman from the Red Cross wished me a Happy Fourth of July with a Joey Chestnut reference which reminded of a post I wrote almost a year ago. Let me explain.
Joey Chestnut won the Nathan’s hot dog eating contest in 2008. … Read More
I attend a lot of conferences, but mostly as a keynote speaker, workshop leader, or panelist. I don’t often get a chance to listen and learn. That was the gift of attending Nonprofit 2.0 Conference, especially the “unconference sessions“ in Washington, DC on Friday. … Read More
Actionable listening on social media channels means transforming a “river of noise” into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game.… Read More
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