Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. … Read More
Answer: When they are engaged and ready to take action for you!
Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page. Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.” We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this? … Read More
I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner. The book is wonderful and before I share some of what I learned I have to tell you a story.… Read More
A few days ago, I moderated two panels at Grantmakers in the Arts pre-conference on arts and technology. The panel featured some previews from a recent research study “How Strong Is Your Social Net?” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. … Read More
Facebook announced its new brand page metric on Sunday night, “People Talking About,” with Mashable breaking the news and analysis from Clickz. The new ”people talking about” metric is designed to measure FB engagement and a raw number of user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place. … Read More
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