Measurement | Beth’s Blog - Part 10

Archive for the ‘Measurement’ Category

How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book,  Measuring the Networked Nonprofit.    Goodwill uses measurement and learning in its evolution into a networked nonprofit.  … Read More

Is Instagram Useful for Nonprofit Marketing?

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately.   From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post,  ”The Revolution Won’t Be Televised; It Will Be Instagrammed” points out some underlying trends that might make some of the hype less hype:

  • Smartphone use has become pervasive, siting recent research reports from Pew  Internet for America Life research
  • Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.
  • Read More

One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Post consistent content that your audience loves and your social media will be successful.   Is it that simple?  Yes and no.    Using best practices and tips based on research can help you improve.  But if you want to get better results, you need a content strategy, strong creation and curation skills, and a  robust measurement process.  … Read More

Webinar Notes: Social Media Measurement Standards: Progress and Roadmap

Flickr Photo by Joel Goodman

Note From Beth: I’ve had the pleasure of working closely with KD Paine, the Goddess of Measurement,  on my next book,  ”Measuring the Networked Nonprofit” which not talks about what to measure, but how nonprofits can do it.    

Read More

Attention Nonprofit Data Nerds: The 2012 eNonprofit Benchmarks Study Is Here

I’ve spent the last 9 months working on a book with measurement guru, KD Paine, called “Measuring the Networked Nonprofit”  (sign up here to get a notice when it is available).    One big lesson that I learned about measurement from KD Paine was a systematic, step-by-step approach to measurement.    … Read More