Measurement | Beth’s Blog - Part 10

Archive for the ‘Measurement’ Category

Announcing Measuring the Networked Nonprofit Book

I’m thrilled to announce the publication of my second book, “Measuring the Networked Nonprofit:Using Data to Change the World,” with co-author and measurement goddess KD Paine.     The book is about how nonprofits can measure and improve results from leveraging their networks.   … Read More

Attention Data Nerds! NTEN Change Journal: It’s All About Data

The new issue of the NTEN Change Journal is all about data!  Or rather how we all should love data!  Whether you call it data-driven or data-informed,  the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips!  … Read More

How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book,  Measuring the Networked Nonprofit.    Goodwill uses measurement and learning in its evolution into a networked nonprofit.  … Read More

Is Instagram Useful for Nonprofit Marketing?

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately.   From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post,  ”The Revolution Won’t Be Televised; It Will Be Instagrammed” points out some underlying trends that might make some of the hype less hype:

  • Smartphone use has become pervasive, siting recent research reports from Pew  Internet for America Life research
  • Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.
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One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Post consistent content that your audience loves and your social media will be successful.   Is it that simple?  Yes and no.    Using best practices and tips based on research can help you improve.  But if you want to get better results, you need a content strategy, strong creation and curation skills, and a  robust measurement process.  … Read More