Measurement | Beth’s Blog - Part 13

Archive for the ‘Measurement’ Category

How A Small Nonprofit Effectively Used Facebook Ads

Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users.     If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot.    … Read More

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Links to original infographic

This post covers some simple techniques to give your fans the content they want most and inspire more engagement.     Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them.  … Read More

Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Yesterday, I had the honor of kicking off Compasspoint’s Webinar Week, with a webinar on social media measurement 101 as part of my work as Visiting Scholar at the David and Lucile Packard Foundation.    … Read More

Metrics for Building, Scaling, and Funding Social Movements

Investing in movements or networks for social change is a strategy that some funders are using.  But, how do you measure the results?

Marino Morino, who wrote “Leap of Reason: Managing to Outcomes in an Era of Scarcity” pointed me to this recent report, “Transactions, Transformations, Translations:  Metrics That Matter for Building, Scaling and Funding Social Movements” by Manual Paster, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the Ford Foundation.  … Read More

The Fives Stages of Measurement Acceptance

Infographics, if done well, can be a useful way to boil down key principles, ideas, or themes.   They’re gaining popularity everywhere, including the nonprofit sector.   More and more nonprofits are starting to use them and it isn’t difficult to find lots of examples and curate them.… Read More