Measurement | Beth’s Blog - Part 13

Archive for the ‘Measurement’ Category

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Answer:  When they are engaged and ready to take action for you!

Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page.   Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.”   We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this?  … Read More

Nonprofit Social Media Mavens Are Curators of Metrics

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner.  The book is wonderful and before I share some of what I learned I have to tell you a story.… Read More

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

A few days ago, I moderated two panels at Grantmakers in the Arts  pre-conference on arts and technology.  The panel featured some previews from a recent research study “How Strong Is Your Social Net?” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates.  … Read More

Is the New Facebook “People Talking About” Metric Meaningless?

Facebook announced its new brand page metric on Sunday night, “People Talking About,” with Mashable breaking the news and analysis from Clickz.    The new  ”people talking about”  metric is designed to measure FB engagement and a raw number of  user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place.    … Read More

Facebook Changes for Organization Pages: Focus On Results

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and  privacy.    Many people are wondering what it means for nonprofit brands  using Facebook as one of their marketing channels.  … Read More