Measurement | Beth's Blog - Part 13

Archive for the ‘Measurement’ Category

Webinar Notes: Social Media Measurement Standards: Progress and Roadmap

Flickr Photo by Joel Goodman

Note From Beth: I’ve had the pleasure of working closely with KD Paine, the Goddess of Measurement,  on my next book,  “Measuring the Networked Nonprofit” which not talks about what to measure, but how nonprofits can do it.    

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Attention Nonprofit Data Nerds: The 2012 eNonprofit Benchmarks Study Is Here

Part of the M+R Infographic for Benchmark Study

I’ve spent the last 9 months working on a book with measurement guru, KD Paine, called “Measuring the Networked Nonprofit”  (sign up here to get a notice when it is available).    One big lesson that I learned about measurement from KD Paine was a systematic, step-by-step approach to measurement.    … Read More

How A Small Nonprofit Effectively Used Facebook Ads

Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users.     If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot.    … Read More

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Links to original infographic

This post covers some simple techniques to give your fans the content they want most and inspire more engagement.     Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them.  … Read More

Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Yesterday, I had the honor of kicking off Compasspoint’s Webinar Week, with a webinar on social media measurement 101 as part of my work as Visiting Scholar at the David and Lucile Packard Foundation.    … Read More