Measurement | Beth’s Blog - Part 13

Archive for the ‘Measurement’ Category

Is the New Facebook “People Talking About” Metric Meaningless?

Facebook announced its new brand page metric on Sunday night, “People Talking About,” with Mashable breaking the news and analysis from Clickz.    The new  ”people talking about”  metric is designed to measure FB engagement and a raw number of  user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place.    … Read More

Facebook Changes for Organization Pages: Focus On Results

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and  privacy.    Many people are wondering what it means for nonprofit brands  using Facebook as one of their marketing channels.  … Read More

grist.org: Measuring Along the Ladder of Engagement

 

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement.    The talk was so insightful that I’m sharing what I learned.   I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach.… Read More

Data-Informed, Not Data-Driven

I saw an interesting post from Eric Petersen called “The Myth of Data-Driven Business” by way of KD Paine’s blog.   It caught my eye because we’ve working on a chapter about  how nonprofits can make the shift to a “data-driven culture.Read More

Can Stories Be Data?

Your numerical data can tell stories, but can stories be data that leads to continuous improvement?   Do numbers only matter?

There are lots of debates in the amazing world of measurement and learning.

The only valid data is quantitative data
Real time analysis is not useful because it is drive by analysis
Make data-driven decisions only, don’t trust your gut ever
Only measure impact, not process

And so it goes ……

Yesterday I came to the conclusion that it isn’t an either/or, but a both/and.  … Read More