Measurement | Beth’s Blog - Part 14

Archive for the ‘Measurement’ Category

Quick Reflections from Social Innovation Summit 2011

I’ve been heads down working on my next book about measurement and networked nonprofits with KD Paine and our editor, Bill Paarlberg, sprinting towards our deadline.   Writing a book is always a learning experience and I can’t express my gratitude for having such a wonderful co-author and fantastic editor.      … Read More

What’s in your social media measurement tool box and why?

Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?”   It was always a terrific conversation starter with nonprofit techies because knowing  the right tool for the job is important.    … Read More

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

HSUS Director of Emerging Media Carie Lewis Celebrates

Answer:  When they are engaged and ready to take action for you!

Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page.   Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.”   We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this?  … Read More

Nonprofit Social Media Mavens Are Curators of Metrics

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner.  The book is wonderful and before I share some of what I learned I have to tell you a story.… Read More

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

A few days ago, I moderated two panels at Grantmakers in the Arts  pre-conference on arts and technology.  The panel featured some previews from a recent research study “How Strong Is Your Social Net?” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates.  … Read More