Measurement | Beth’s Blog - Part 2

Archive for the ‘Measurement’ Category

Measuring Impact: The First Step

“You Know Your Film is Making a Difference When…” Guest Post by Ellen Schneider

Note from Beth: How often have those of worked in nonprofits asked the question or been asked the question by funders, “What’s the impact?” And that’s a difficult question to answer – whether it is your social or network strategy or a work of art.

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Digital Analytics Basics: Free Online Academy from Google

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free.    While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.  … Read More

Next Generation Evaluation: Embracing Complexity, Connectivity, and Change

Last spring at the “Advancing Social Media Measurement for Foundations” meeting convened by Robert Wood Johnson Foundation, practitioners from social media, measurement, evaluation, programs, communication, and philanthropy worked on a synthesis of these disciplines to address measurement.  It struck me, that although we do usually think about measuring and learning to improve campaigns and program that integrate social media and networks, if done correctly it is essential outcome-based evaluation and KD Paine and I briefly touched on this on our book, “Measuring the Networked Nonprofit.”

So, I’m very curious about what is next the generation of evaluation?… Read More

Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years.  … Read More

How To Make Sense of Your Social Media Metrics

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “Measuring the Networked Nonprofit.”    Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book.  … Read More