Measurement | Beth’s Blog - Part 2

Archive for the ‘Measurement’ Category

Share Your Posts on Measurement and Learning from Your Data: January Blog Carnival

As KD Paine and I wrote in “Measuring the Networked Nonprofit,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science.

The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success.    … Read More

My Notes from Next Generation Evaluation Meeting

Last month, FSG and Stanford Social Innovation Review hosted a meeting with nonprofit leaders, grantmakers, evaluators, and other interested organizations and individuals to explore the possibilities for learning and evaluation in the social sector called “Next Generation Evaluation.”    The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods?… Read More

Measuring Impact: The First Step

“You Know Your Film is Making a Difference When…” Guest Post by Ellen Schneider

Note from Beth: How often have those of worked in nonprofits asked the question or been asked the question by funders, “What’s the impact?” And that’s a difficult question to answer – whether it is your social or network strategy or a work of art.

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Digital Analytics Basics: Free Online Academy from Google

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free.    While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.  … Read More

Next Generation Evaluation: Embracing Complexity, Connectivity, and Change

Last spring at the “Advancing Social Media Measurement for Foundations” meeting convened by Robert Wood Johnson Foundation, practitioners from social media, measurement, evaluation, programs, communication, and philanthropy worked on a synthesis of these disciplines to address measurement.  It struck me, that although we do usually think about measuring and learning to improve campaigns and program that integrate social media and networks, if done correctly it is essential outcome-based evaluation and KD Paine and I briefly touched on this on our book, “Measuring the Networked Nonprofit.”

So, I’m very curious about what is next the generation of evaluation?… Read More