Measurement | Beth's Blog - Part 23

Archive for the ‘Measurement’ Category

Avoid Drive By Analysis: Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Successful social media is like going to the gym because the discipline of a good routine gets results much like  working out on a daily basis.

If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon?… Read More

What Tools Are You Using for Listening, Engaging, and Social Media Management?

Based on the discussion threads in my Facebook page,  I’ve updated my mega list of tools in my social media listening and engaging instructional wiki.   In reflecting over the past three years,  the definition of listening tools has broadened beyond “monitoring” or “research” to include several categories:   social media engagement management,  analytics, influencer identification, and social network analysis.… Read More

What Tools Do You Use for Making Your Nonprofit’s Social Media Use Efficient?


Note from Beth: Social media is not a waste a time, but there are ways to waste your time.   On Saturday, I had the honor of presenting at Craigslist Foundation Boot Camp and one of the burning questions was about efficiency.  

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